Account-Based Marketing (ABM)
At LiquidStack, we’re redefining what’s possible in the data center world. As a global leader in advanced liquid cooling solutions, we’re powering the future of AI, edge computing, and high-performance systems. Our team is growing, and we’re looking for skilled professionals who want to be part of something innovative and impactful.
About LiquidStack
LiquidStack is a leader in advanced liquid cooling solutions for high-performance data centers. We are building a modern, revenue-driven marketing organization focused on pipeline growth, customer impact, and scalable execution.
Role Overview
This is a critical, revenue-driving role responsible for executing multi-channel demand generation and ABM programs that directly impact pipeline and revenue. You will own campaigns end-to-end—from targeting and execution through MQL generation and sales handoff—working closely with inside sales to convert demand into pipeline.
Key Responsibilities
Demand Generation & Campaign Execution
- Build and execute multi-channel B2B demand generation campaigns (paid media, email, display, retargeting)
- Develop and manage ABM programs aligned to target accounts and sales priorities
- Create and optimize multi-touch nurture journeys from first engagement through MQL
Pipeline & Performance Ownership
- Drive consistent delivery of high-quality MQLs
- Monitor and optimize campaigns based on pipeline creation and conversion
- Continuously test and improve messaging, landing pages, and audience targeting
Paid Media & Digital Optimization
- Manage and optimize paid campaigns (Google, LinkedIn, programmatic)
- Improve cost efficiency and conversion performance across channels
Data & Insights
- Use data to refine targeting, segmentation, and campaign strategy
- Track performance, attribution, and ROI
Sales Alignment
- Partner closely with inside sales to provide lead intelligence and campaign insights
- Support BANT-based qualification and ensure smooth handoff into Salesforce pipeline
Qualifications
Required
- 3–5+ years of experience in demand generation, ABM, or lifecycle marketing
- Experience in B2B or enterprise environments
- Hands-on experience with HubSpot (or similar marketing automation platforms)
- Experience managing paid media campaigns (Google, LinkedIn, etc.)
- Strong understanding of lead lifecycle, funnel metrics, and conversion optimization
- Ability to work independently and manage multiple campaigns simultaneously
Preferred
- Experience in data center, infrastructure, SaaS, or industrial technology industries
- Familiarity with Salesforce and attribution tools
- Experience working closely with inside sales teams
What Success Looks Like
- Increased MQL volume and quality
- Measurable pipeline growth and improved conversion rates
- Strong alignment between marketing and sales
- Scalable, repeatable demand generation programs
Why Join Us?
- Competitive pay with opportunities for overtime
- Consistent day-shift schedule
- Paid time off, holidays, and great benefits
- Be part of an industry-disrupting company with room to grow
- Work on innovative technologies in a collaborative, supportive environment
As published by greenhouse
First Name, Last Name, Email, Phone, Resume/CV, Cover Letter
- Preferred First Name optional
- LinkedIn Profile optional
- Do you have at least 3 years of hands-on experience executing B2B demand generation or account-based marketing (ABM) campaigns? choose one
- Which industries do you have marketing experience in? (Select all that apply) choose any
- Have you personally built and executed campaigns using HubSpot or a similar marketing automation platform (not just reporting or oversight)? choose one
- Have you worked closely with sales teams to convert marketing leads into pipeline (e.g., MQL to SQL handoff, BANT qualification, or similar)? choose one
- Are you experienced in tracking and optimizing lead lifecycle metrics (e.g., MQLs, conversion rates, pipeline contribution, ROI)? choose one
- Do you have experience managing and optimizing the lead lifecycle, conversion rates, and funnel performance (MQL → SQL → pipeline)? choose one
- Are you comfortable with a base salary in the range of $120,000 – $140,000? choose one
- Do you need, or will you need in the future, any immigration related support or sponsorship from LiquidStack in order to begin or continue employment with LiquidStack? This includes support (such as J-1, F-1, CPT letter or STEM OPT Training Plan), visa sponsorship for employment (H-1B, H-1B1, E-1, O-1, or TN), and any EAD holders that will need longer term employment authorization (temporary work visa or permanent residency). choose one