Admissions And Parent Experience Manager

As our group continues to grow, so does our admissions team.

We are seeking exceptional talent with a strong background in admissions, sales, and parent experience who are excited about being part of a dynamic and expanding premium education group.

While we do not currently have a specific vacancy, we are building talent pools for future opportunities within our admissions teams. This is an exciting opportunity to be considered for roles across our schools in the UAE, including:

• The Royal Grammar School
• Repton Schools
• Horizon Schools
• Ranches Primary School
• Al Ain English Speaking School

We are looking for individuals who are passionate about delivering outstanding customer experiences, building strong relationships with prospective families, and contributing to the continued success and growth of our schools.

If you are interested in joining a forward-thinking education group and would like to be considered for future admissions opportunities, we would love to hear from you.

Working with us

Achieving more than you believed possible – that is what constitutes a quality education. At Cognita it is what we strive for in our schools. We want it for our children, and we want it for the people who work for us.

Since Cognita’s launch in 2004, we have built an international network of 100+ schools that serve some 80,000 pupils across twelve countries in the UK, Europe, Latin and North America, South East Asia, and the Middle East.

Cognita’s international network of schools and regional offices, combined with our ongoing investment in the professional development of our people, means we can offer first-class career opportunities with a global dimension. If you want to take your career further, we want to support you in achieving that goal within Cognita.

Purpose

The Admissions and Parent Experience Manager is responsible for leading the admissions journey—from enquiry to enrolment—while championing a high-quality parent experience that fosters engagement, loyalty, and advocacy. This role plays a key part in creating a seamless and emotionally resonant experience for prospective and current families, aligned with the school’s ethos and values.

Working closely with the Central Cognita Hub team, the manager is responsible for conversions, as well as parent engagement and communications, leveraging shared insights to continuously improve the process and experience. The role designs and delivers high-impact events and memorable moments that build emotional connections and long-term relationships with families.

The ideal candidate is a strategic and empathetic professional who listens actively, anticipates parent needs, and collaborates across teams to deliver a personalised, consistent experience that inspires trust and advocacy.

Key responsibilities:

Customer service excellence:

• Spearhead initiatives aimed at elevating parent satisfaction, driving engagement, and delivering an outstanding parent journey.
• Promote a customer-first mindset, ensuring the delivery of exceptional parent and student experiences by integrating feedback into ongoing enhancements, and ensuring the school is presented in the best light to all visitors.
• Lead and manage the front-of-house reception team, setting high standards for customer service and ensuring all team members are fully trained, integrating feedback into continuous improvement efforts.
• Cultivate a vibrant school community through the organization of events that encourage family involvement and deepen connections within the school community.

Admissions process management:

• Lead Admissions and Parent Experience team to deliver a seamless and efficient application process for prospective families, maintaining robust conversion rates.
• Support the design and implementation of processes, procedures, and communication matrices (new joiner onboarding, withdrawal process, recruitment event calendar, re-registration communication calendar).
• Oversee the withdrawal process, ensuring it is handled with sensitivity and providing exit interviews to gather valuable feedback.

Organic growth:

• Support the Regional Head of Admissions with the analysis of admissions activities and reporting on retention KPIs, to develop strategies geared towards exceeding organic growth targets.
• Coordinate recruitment activities, including open houses, assessment days, and transition events to maximize prospective parent and student engagement.
• Collaborate with senior leadership to conduct student assessments and manage the admissions pipeline efficiently.

Retention:

• Execute and refine retention strategies, analysing feedback, and performance data to inform continuous improvement (support VOP survey process).
• Engage in proactive relationship-building with families to support retention and community engagement. This includes monitoring social media groups and acting as a brand ambassador for the school via various digital and offline platforms.
• Collaborate with cross-functional teams (finance, operations, heads of section and teachers) to develop and implement initiatives to enhance the overall student and family experience.
• Crafting a seamless re-enrollment experience and coordinating with academic teams on crucial transition events.

Operational excellence:

• Quality assurance of all parent communication, responsiveness (4-hour response times during the working week), quality (written and verbal language, structure, and attention to detail), and attitude (team warmth and enthusiasm).
• Ensure accurate tracking and management of prospective student data using CRM and ISAMS systems.
• Oversee the onboarding process for new students, ensuring a smooth transition into the school community.

Leadership and development:

• Lead and inspire the admissions and parent experience team to achieve shared objectives.
• Accountable for achieving enrolment targets and maintaining high levels of new joiner retention.
• Promote a collaborative culture within the team, encouraging communication, innovation, and shared achievements.

What we’re looking for:

Person specifications:

Educational background:

• Bachelor’s degree in Business, Marketing, Communications, or a related field.
• Additional certifications or training in customer service, sales, or relationship management are desirable.

Professional experience:

• Minimum of 7 years of experience in admissions, customer service, or relationship management, preferably in an educational setting.
• Proven track record of meeting and exceeding targets in a customer-focused role.

Required skills:

• Exceptional interpersonal, communication, and presentation skills.
• Strong organizational and time-management abilities.
• Proficiency in CRM systems and data analysis tools.
• Ability to lead and inspire a team towards achieving common goals.

Personal traits:

• Passionate about providing exceptional customer service and contributing to the success of the educational journey.
• Empathetic listener, able to understand and address the needs and concerns of families.

If you would be interested in being considered for a future vacancy within Admissions at one of our UAE schools, please apply today.

Cognita is committed to safeguarding the welfare of children and young people and expects the same from its employees. All new staff will be subject to detailed and enhanced pre-employment clearance, including identity checks, criminal background checks for all countries lived in, qualification checks, employment checks to include an exploration of any gaps in employment, and satisfactory reference checks for all employment in the last 5 years.