Ads Campaign Manager

Own the strategy and day-to-day management of paid social campaigns, primarily on X (Twitter), while guiding targeting, creative testing, analytics, copywriting, budget allocation, and compliance for a crypto and fintech product.

Responsibilities

• Own the strategy and day-to-day management of paid campaigns on X (Twitter).
• Expand campaigns to additional channels as appropriate.
• Set up, monitor, and optimize campaigns for sign-ups, activation, qualified leads, or revenue.
• Build and maintain testing roadmaps for audiences, creatives, offers, and landing pages.
• Communicate learnings from experiments.
• Write and iterate short-form ad copy tailored to advanced traders, funds, and Web3 users.
• Define and track core performance metrics and provide weekly summaries with clear next steps.
• Collaborate with founders, product, and engineering to align messaging with features and launches.
• Recommend budget allocation and channel mix based on data.
• Ensure campaign compliance with platform policies and crypto and fintech advertising rules.

Requirements

• 3+ years running paid social campaigns, including X (Twitter), focused on B2B SaaS, fintech, or crypto/Web3.
• Demonstrated ability to profitably spend real budgets and discuss CAC, ROAS, and past experiments.
• Strong command of campaign structure, audience targeting, creative testing, and funnel optimization.
• Comfort with analytics tools, ad platform dashboards, attribution, and basic spreadsheets.
• Excellent short-form copywriting skills for performance ads.
• Familiarity with crypto trading, derivatives, or DeFi and genuine interest in the space.
• Highly autonomous, reliable, and comfortable working in a small, fast-moving remote team.
• Experience marketing to quant funds, prop traders, or high-frequency algorithmic traders is a nice to have.

Benefits

• Part-time role at 10 hours per week.
• Fully remote.
• Flexible working hours.
• Direct access to founders and senior team.
• Opportunity to shape acquisition strategy from an early stage.
• Exposure to algorithmic trading, DEX infrastructure, and Web3.
• Culture of clear thinking, honest feedback, and fast experimentation.
• Potential to expand into broader performance marketing.