Area Manager – Africa International Sales
Commercial Leadership
Requirements Qualifications & Experience:
- Develop annual regional sales and business plans.
- Deliver revenue, yield and passenger targets.
- Identify new revenue streams including corporate, OTA, charter and stopover business.
- Monitor market trends and competitor activity.
- Identify market expansion opportunities, strengthen distribution and brand presence, and build long-term commercial value.
- Balance revenue growth, commercial efficiency and customer experience to support sustainable profitability across assigned markets.
- Lead GSA selection, onboarding and performance management.
- Conduct Quarterly Business Reviews (QBRs).
- Monitor ORC, KPIs and contractual compliance.
- Recommend corrective actions or GSA replacement where required.
- Revenue & Distribution
- Coordinate with Revenue Management on pricing and promotions.
- Monitor booking trends, load factor and market share.
- Support distribution and agency expansion.
- Maintain relationships with airports, tourism boards, regulators and key trade partners.
- Build trusted, long-term relationships with customers, partners and key stakeholders to strengthen loyalty, collaboration and mutual growth.
- Represent SalamAir at industry events.
- Coordinate with Finance, Marketing, Network Planning, Distribution, Ground Operations, Legal and SCM.
- Coach Country Managers and GSAs.
- Develop, mentor and empower Country Managers and commercial teams, building capability, accountability and succession readiness.
- Foster a high-performance culture across markets through clear objectives, regular coaching and performance follow-up.
- Drive continuous improvement and commercial excellence.
- Prepare weekly, monthly and quarterly business reviews and executive reports.
Requirements Qualifications & Experience:
- Bachelor's Degree in Business, Marketing, Aviation or related field.
- 08-10 years airline commercial experience.
- Minimum 5 years in regional/international sales leadership “Preferred”
- Experience managing multiple countries and GSAs.
- Low-cost carrier experience preferred.
Skills & Competencies:Strategic Planning - Commercial Negotiation
- Leadership
- Financial Acumen
- P&L / Profitability Management
- People Development & Coaching
- Revenue Analysis
- Stakeholder Management
- Project Management
- Presentation Skills
- Decision Making
- Excellent English communication; additional languages desirable.