Area Sales Manager
Our client is a fast-growing consumer brand enabler that manages national and regional FMCG brands across modern trade channels. We are hiring an energetic and result-driven Area Sales Manager – Modern Trade to drive sales growth, retail execution, and team performance across key modern trade accounts. The role involves managing multiple FMCG brands, ensuring product availability, executing promotions, and building strong relationships with modern retail chains in a fast-paced environment.
Requirements
Sales & Business Growth
Achieve sales targets and revenue goals for the assigned zone
Drive range expansion, secondary sales, and new account development
Distribution & Availability
Ensure consistent SKU-wise availability across stores
Manage replenishment, stock rotation, and minimize stock-outs/expiry
Modern Trade Execution
Execute promotions, visibility plans, and in-store branding
Handle new product launches with correct placement and pricing
Team Management
Lead and develop the sales and field team
Manage PJPs, productivity tracking, and performance reviews
Analytics & Reporting
Analyze sales data, competition, and market trends
Prepare reports, forecasts, and dashboards for management
Stakeholder Management
Build strong relationships with retailers, distributors, and store managers
Resolve billing, scheme, visibility, and supply-related issues
Desired Profile
MBA in Marketing (Full-Time) from a reputed institute
Minimum 4+ years of FMCG sales experience (Modern Trade preferred)
Strong team handling and distributor management exposure
Good analytical, planning, and presentation skills
Proficient in MS Excel & PowerPoint
Benefits
What’s in It for You
Opportunity to manage Modern Trade for multiple FMCG brands
Exposure to national & regional retail chains
Strong career growth in sales leadership
Fast-paced role with high business impact