ASO Manager

About us
We build mindfulness and productivity apps. We're looking for an experienced ASO specialist to help us grow organic installs across the portfolio on iOS and Android.
Format
We start with a consulting engagement: an ASO audit, a growth plan, and hands-on work on the highest-impact changes. Depending on results, the role can grow into a part-time or full-time position. Remote, flexible hours.

What you'll do
Audit current store listings (metadata, screenshots, ratings, reviews) across 5 apps on App Store and Google Play
Run keyword research and build a metadata strategy per app and market
Set up and run A/B tests for screenshots, icons, and listing copy (PPO / Store Listing Experiments)
Localize listings for key markets
Work with our UA manager and design team to align paid and organic
Track results and report on impressions, conversion rate, and installs

Requirements
2+ years of hands-on ASO for consumer subscription apps
Proven cases of growing organic installs - please share numbers
Fluency with ASO tools (AppTweak, Sensor Tower, AppFollow, or similar)
Strong understanding of App Store and Google Play algorithms and their differences
Data-driven: comfortable working with conversion funnels and store analytics
English — Upper-Intermediate+