Assistant Digital Marketing Manager
JOB SUMMARY
To lead and execute digital marketing and ecommerce strategies that elevate W Doha’s online presence, drive direct bookings, and enhance guest engagement across digital platforms. The role supports brand positioning through performance marketing, content optimization, and digital innovation, ensuring alignment with Marriott standards and W Hotels’ bold identity
Digital Marketing & Content Management
Manage and update hotel website content, ensuring SEO optimization and brand consistency.
Develop and execute digital campaigns across Meta, Google, and other platforms to drive traffic and conversions.
Collaborate with creative teams and agencies to produce engaging visuals and copy for social media, email, and paid ads.
Monitor campaign performance and provide actionable insights using analytics tools.
Ecommerce & OTA Optimization
Oversee hotel presence on OTAs (Booking.com, Expedia, etc.), ensuring rate parity and compelling content.
Coordinate with Revenue and Sales teams to promote packages and offers online.
Optimize booking engine performance and user experience to increase direct bookings.
Implement conversion rate optimization (CRO) strategies and A/B testing.
Performance & Reporting
Track KPIs including website traffic, conversion rates, ROAS, and OTA performance.
Prepare monthly reports and dashboards for leadership review.
Stay updated on digital trends, competitor activity, and Marriott digital tools.
Collaboration & Brand Support
Support B&F, Spa, and Events teams with digital promotion strategies.
Amplify influencer and KOL campaigns through paid and organic digital channels.
Liaise and ensure compliance with brand standards.
Required:
High school diploma or GED or equivalent;
2
–4 years of experience in digital marketing or ecommerce, preferably in hospitality or luxury lifestyle.
WORKING WITH OTHERS
W Look: appear confident, well-groomed / W Personality: warm, welcoming, smiling and pleasant / Never say no attitude / Communicate effectively / Demonstrate team spirit and cooperation / Act with professionalism and integrity / Requires good communication skills, both verbal and written
TAKING RESPONSIBILITY
Take ownership / Work independently / Foster teamwork / Manage time / Initiative / Learn develop and adopt to change
DELIVERING RESULTS
Commit to quality / Follow direction / Follow policies and procedures / Multitask / Flexibility
TECHNICAL / FUNCTIONAL COMPETENCIES
Proficient in CMS platforms, Google Analytics, Meta Ads Manager, and OTA extranets.
Strong understanding of SEO, SEM, email marketing, and social media advertising.
Excellent communication, project management, and analytical skills.
Fluent in English; Arabic is a plus.Is familiar with the Hotel’s Policies and Procedures.
Behaviour is geared in a way as to represent the hotel in the best possible way at all times.
Reports to work in good time before the commencement of duties.
Dresses appropriately (as per Hotel policy) and ensure proper appearance to represent the Hotel in the best possible way.
Keeps confidential sales and marketing information related to the Hotel and staff.
t Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.
W Hotels’ mission is to Ignite Curiosity, Expand Worlds. We are a place to experience life. We’re here to open doors and open minds. We are constantly inspired by new faces and new experiences. A tuned-in, up-for-anything spirit is at our core and has made us renowned for reinventing the norms of luxury around the globe. Whatever/Whenever is our culture and service philosophy that brings our guests’ passions to life. If you are original, innovative, and always looking towards the future of what’s possible, welcome to W Hotels. In joining W Hotels, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.