Assistant Manager - Marketing, South
Sony Music South is looking for a creative, culturally attuned marketing professional to join our team in Chennai. In this role, you will be instrumental in shaping how our soundtrack releases and artists connect with audiences - across social media, digital platforms, and beyond. You will work closely with a diverse network of external stakeholders spanning the creative community, alongside internal teams across catalogue and digital, ensuring every campaign is thoughtfully crafted, trend-forward, and executed with precision. The ideal candidate brings a genuine passion for music, a keen eye for detail, and the agility to manage multiple priorities in a fast-moving creative environment.
What you'll do:
- Develop and execute marketing strategies for new and catalogue releases across digital, social, and on-ground channels
- Own social media content planning and publishing — staying ahead of platform trends, formats, and audience behaviour
- Curate and manage influencer campaigns and content creator partnerships end-to-end
- Liaise with artists, producers, digital partners, radio, TV, and PR teams for coordinated campaign rollouts
- Track campaign performance, maintain records, and ensure efficient utilisation of marketing budgets
Who you are:
- 2–3 years of experience in marketing, preferably in music, entertainment, media, or a culturally driven brand
- Genuinely passionate about music - Tamil and Malayalam market fluency is a strong plus
- Deeply plugged into social media trends; you understand what works on Instagram Reels, YouTube Shorts, and what's coming next
- Sharp eye for detail with the ability to juggle multiple campaigns and deadlines without dropping the ball
- Skills: Creativity, Analytical outlook, Organisational skills, Communication skills- local language adaptability
- Native fluency in Tamil language is a must.
What we give you:
- You join a vibrant global community with the opportunity to channel your passion every day
- A modern office environment designed for you, empowering you to bring your best
- Investment in your professional growth and development enabling you to thrive in our vibrant community
- The space to accelerate progress, positively disrupt and create what happens next
- We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives
Equal Opportunities
As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.
We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.
Privacy Policy
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- Name one song from the recent past from south music industry that you feel didn’t get the reception it deserved. What would you have done differently on the marketing side to help it reach a wider audience? written answer
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