Assistant Marketing Manager (Digital & Growth)
Job Summary
Vertical Institute is looking for an Assistant Marketing Manager to drive integrated digital and growth marketing initiatives across B2C and B2B audiences.
This is a hands-on role covering campaign management, growth experimentation, email marketing, WhatsApp automation, partnerships, public relations, project management, and marketing performance reporting.
Prior marketing experience in Education, EdTech, Training, or Learning is mandatory for this role.
The successful candidate will work closely with the Head of Marketing to translate marketing strategy into structured campaigns and measurable initiatives.
Key Responsibilities
Integrated Marketing & Campaign Management
Plan and execute integrated marketing campaigns across B2C and B2B channels.
Manage the marketing calendar and coordinate campaign timelines, content, events, and deliverables.
Work with internal teams, agencies, vendors, influencers, and external partners to ensure campaigns are delivered on time.
Monitor campaign performance and translate data into actionable recommendations.
Identify campaign execution risks and proactively resolve issues.
Digital & Growth Marketing
Develop and manage structured growth experiments across the acquisition and conversion funnel.
Identify growth opportunities based on campaign data, market insights, and customer behaviour.
Develop test plans, monitor results, and recommend improvements.
Analyse channel and campaign performance to improve lead generation, engagement, and conversion.
Email Marketing & Customer Engagement
Manage the EDM calendar, including newsletters, lead-nurture campaigns, event follow-ups, and customer communications.
Segment audiences based on B2B/B2C profiles, industry, lead source, and customer journey.
Monitor email performance metrics including open rates, click-through rates, and conversions.
Manage WhatsApp Business API and automated customer communication flows.
Develop lead capture, appointment reminder, FAQ, and broadcast workflows.
Partnerships & Public Relations
Identify and develop partnerships with corporate organisations, industry associations, media partners, and complementary brands.
Manage partner relationships and coordinate partnership activations.
Support PR and communications initiatives to strengthen brand visibility.
Ensure external communications are aligned with brand and commercial objectives.
Project Management & Reporting
Maintain the marketing project calendar and track deliverables, owners, and deadlines.
Coordinate stakeholders across Marketing, Sales, UX, agencies, and external vendors.
Maintain marketing dashboards and trackers.
Prepare monthly performance reports covering campaigns, leads, engagement, and conversion.
Requirements
4–6 years of experience in integrated marketing, digital marketing, growth marketing, or a related function.
Mandatory: Prior marketing experience in Education, EdTech, Training, or Learning.
Experience managing marketing campaigns from planning through execution and performance analysis.
Strong understanding of digital marketing channels and performance metrics.
Experience with EDM/email marketing and customer segmentation.
Experience with CRM, marketing automation, or customer engagement platforms.
Strong analytical and project management skills.
Experience working with senior stakeholders.
Strong written and verbal English communication skills.
Bachelor's degree in Marketing, Communications, Business, or a related field.
Preferred Experience
Public Relations or agency management experience.
Experience with CRM platforms such as Salesforce, HubSpot, or Zoho.
Experience with automation tools such as Zapier or Make.
Experience with paid media and campaign performance reporting.
Experience in a B2B2C environment.
About Vertical Institute
Vertical Institute is Singapore's leading AI and technology training provider. We are a Skills and Workforce Development Agency (SWDA) Registered Training Provider and IBF-accredited institution. Over 50,000 professionals have trained with us across individual programmes and enterprise engagements, including partnerships with government agencies, MNCs, and financial institutions. We are headquartered at the Lifelong Learning Institute.