Assistant Marketing Manager
- Team Leadership & Project Governance: Supervise, review, and mentor Senior Marketing Officers on daily workflow execution, campaign milestones, agency deliverables, and POSM rollouts to maintain high execution standards.
- Lead cross-functional teams and external agencies on the 360-degree (ATL, BTL, Digital, Social, PR) execution of marketing plans, core menu pillars, innovation platforms, and promotional campaigns, ensuring brand consistency and strict delivery timelines.
- Drive the end-to-end execution of IP partnerships, brand collaborations, and other related marketing projects.
- Assist in the end-to-end set up and execution of campaign/ product consumer research, analysing customer purchase behaviour, feedback and trade intelligence to drive data-informed marketing strategy and campaign optimization.
- Lead and execute localized marketing plans and store-level activations for key store networks in Hong Kong and Macau market and to drive regional growth. Oversee in-store POP roadmaps, promotional materials, and audio execution, coordinating with design teams to ensure clear and engaging customer journeys.
- Support the execution of Daily Value/Everyday Value (DV/EV) promotional frameworks; prepare marketing ROI documents, budget tracking, and post-campaign performance analyses.
- Ensure timely and transparent communication with store operations, product developers, and external partners regarding promotional mechanics, key events, and new packaging rollouts.