Associate Manager - Marketing

Build and execute marketing programs that generate qualified pipeline for Liminal Prime across content, events, partnerships, webinars, SEO, paid campaigns, and account-based marketing. Work with leadership, sales, product marketing, and external partners to generate awareness, meetings, opportunities, and revenue.

Responsibilities

• Own marketing-sourced and marketing-influenced pipeline targets.
• Build campaigns that generate qualified opportunities from target accounts.
• Create quarterly demand generation plans aligned with business goals.
• Work with sales to improve lead quality and conversion rates.
• Build account-based marketing programs for priority accounts and regions.
• Identify and engage decision makers across exchanges, fintechs, payment providers, liquidity providers, and institutional clients.
• Develop targeted campaigns for UAE, India, Taiwan, Southeast Asia, and MENA.
• Create reports, case studies, customer stories, webinars, industry insights, and sales enablement assets with Product Marketing.
• Build content journeys and lead nurturing programs.
• Manage SEO, paid campaigns, retargeting, and landing page optimization.
• Track campaign performance and report on MQLs, SQLs, opportunities, and pipeline.
• Continuously optimize campaigns based on data.

Requirements

• 4 to 8 years of experience in Demand Generation, Growth Marketing, or B2B Marketing.
• Experience in SaaS, fintech, payments, Web3, or digital assets is required.
• Proven track record of generating enterprise pipeline.
• Experience with long sales cycles and multiple decision makers.
• Strong understanding of B2B demand generation and ABM.
• Excellent campaign planning and execution skills.
• Strong analytical mindset.
• Experience with CRM and marketing automation platforms.
• Ability to collaborate with sales, product, and leadership teams.
• Experience marketing OTC, payments, treasury, liquidity, FX, digital assets, or financial infrastructure products preferred.
• Familiarity with institutional crypto markets preferred.
• Understanding of cross-border payments and stablecoin infrastructure preferred.