AVP, Product Manager - Deposit Solutions

Chevron Federal Credit Union is one of the top-run credit unions in the country – and one of the largest, with $5 billion in assets. Yet our corporate culture is not stuffy: the Team Spirit Committee runs fun activities and charitable events throughout the year, and work-life balance, mutual respect, diversity, and providing a voice for every employee are all important to us. As you might imagine, we provide competitive pay and great benefits, including:

• Bonus/incentives for all regular employees
• 401(k) with 8% company contribution
• Medical, dental, and vision insurance for employees and dependents paid at 80%
• PTO and paid sabbaticals
• Tuition reimbursement

GENERAL SUMMARY

The AVP, Product Manager – Deposit Solutions is the strategic force behind member deposit growth and engagement. This role owns the full deposit product lifecycle, from campaign strategy and product innovation through marketing execution and performance optimization. As an AVP, this position is accountable for translating CFCU’s deposit strategy into detailed operational execution plans while providing frontline insights that shape deposit product direction. The position drives member balance growth, deepens member relationships, and directly contributes to credit union profitability through data-driven product management and cross-functional leadership. Accountability for outcomes is absolute—within this role’s scope and in contribution to Credit Union-wide objectives.

Position Duties & Functions

Strategy Translation & Execution Translates VP/executive deposit strategy into detailed operational execution plans and roadmaps; provides frontline insights to ensure strategies are grounded in operational reality Advises on pricing strategy in partnership with Finance/ALCO; serves as the operational link between strategic pricing direction and deposit product execution Connects deposit portfolio goals to Credit Union-wide objectives and enterprise priorities, ensuring departmental work advances the whole organization

Domain Expertise & Product Ownership Serves as the organization’s subject matter expert on deposit products with hands-on technical capability; personally steps in to solve problems, train others, and handle critical situations Maintains comprehensive understanding of deposit product workflows, systems, regulatory requirements (Reg E, Reg DD, fee disclosures), and upstream/downstream dependencies Leads new deposit product development and product refresh initiatives from concept through launch, including requirements definition, market research, cross-functional delivery, go-to-market strategy, enablement, and post-launch optimization to drive deposit utilization and interchange growth Drives checking account penetration and primary account status through strategic initiatives that increase average balances and member engagement Drives product enhancements for debit cards; drives debit card adoption and utilization Partners with other departments to increase engagement for sticky products related to deposit products and payments including but not limited to direct deposit and digital engagement

Results & Accountability Owns measurable outcomes for all deposit product initiatives; takes a player-coach approach—accountable for results while actively involved in execution; steps in to drive work when needed Monitors and optimizes deposit portfolio health, campaign performance, and member behaviors through partnership with the analytics team to build dashboards, conduct A/B tests, and translate insights into action Analyzes deposit mix, attrition patterns, and pricing effectiveness to develop and execute targeted retention programs, win-back campaigns, and balance optimization strategies Leads the Deposit Steering Committee by setting agendas, driving decisions, tracking actions, escalating blockers, and ensuring cross-functional alignment on deposit strategy and performance Identifies and executes compliant, member-friendly non-interest income opportunities related to deposit products and services (fees, interchange, digital wallet adoption) while monitoring complaint rates and member satisfaction

Communication & Cross-Functional Leadership Develops and leads deposit growth and member engagement strategies, including promotional offers, seasonal campaigns, and member lifecycle initiatives (onboarding, funding, engagement, renewal, and win-back), partnering closely with Marketing to execute and optimize campaigns that drive member acquisition, retention, direct deposit adoption, checking account penetration, and balance growth. Communicates clearly and concisely with executive-level stakeholders and cross-functional teams; presents deposit strategy and performance results with data-driven substance and confidence Escalates blockers, risks, and issues appropriately and in a timely manner; identifies and engages stakeholders proactively without passing accountability upward Seeks feedback actively to improve performance; remains open-minded and collaborative across functions Provides developmental coaching and timely, constructive feedback to direct reports or project team members as applicable

Other duties as assigned

POSITION REQUIREMENTS

EXPERIENCE and EDUCATION

• Bachelor’s degree in Marketing, Business, Finance, or related field required
• 8+ years of product management or product marketing experience in financial services, preferably with deposit products
• Proven track record of driving measurable growth through marketing campaigns and product innovations; demonstrated results accountability, not just activity
• Deep, hands-on understanding of deposit products, pricing strategies, regulatory requirements (Reg E, Reg DD, fee disclosures), and competitive dynamics
• Experience leading cross-functional initiatives and influencing stakeholders without direct authority
• Credit union or community banking experience strongly preferred

KNOWLEDGE and SKILLS

• Strong analytical skills plus customer journey orchestration; ability to personally dig into data and translate insights into action
• Strategic thinking balanced with tactical, hands-on execution and attention to detail
• Knowledge of research methodologies, experimentation frameworks, and test-and-learn approaches
• Understanding of digital banking ecosystems, mobile app engagement, and digital wallet adoption strategies
• Excellent presentation and communication skills for executive-level stakeholders and cross-functional teams; clear, concise, and confident communicator
• Project management capabilities with ability to manage multiple concurrent initiatives and competing priorities while maintaining full ownership of results
• Ability to write and speak effectively in English using correct spelling and grammar.
• Basic math skills including the ability to compute rates, ratios, and percentages using a 10-key.
• Proficient in the use of basic applications in a Windows-based environment, including Outlook, Word, and Excel. Moderate keyboard skills at 40 wpm.
• Excellent customer service skills.

COMPETENCIES

• Ability to learn quickly and adapt to change; ability to quickly learn specialized applications and systems.
• Initiative and self-direction.
• Ability to effectively communicate and collaborate with people at all levels.
• Sound problem-solving and decision-making ability, including the ability to prioritize.
• Ability to understand and align with our core competencies through daily projects and tasks:

Growth Mindset	Diversity & Inclusion	Communication	Change Ready Leadership
Responsibility	Problem Solving	Tech & Data Savvy	CU Business Acumen

PHYSICAL DEMANDS

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Work involves extensive use of computers, up to eight hours per day. Appropriate vision, dexterity, and other physical abilities are required.
• May include occasional pushing, pulling, or carrying objects weighing up to 20 pounds.
• Must be able to speak and present on the telephone and/or through digital means of communication, including but not limited to Zoom/Teams/or other video technologies.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

SALARY AND BENEFITS:

Salary is based on qualifications and geographical location (Zone). Benefit information can be located on our Careers page here:

Zone 1: $120,304.00 - $165,418.00

Zone 2: $109,476.64 - $150,530.38

Zone 3: $101,055.36- $138,951.12

Zone 4: $96,243.20- $132,334.40

This position is eligible to participate in the Corporate Incentive Plan. Annual incentive opportunity ranges from 0–8% of incentive eligible earnings, based on a combination of institutional performance (0–2%) and individual performance (0–6%). Incentive payments are discretionary and subject to approval.

EQUAL EMPLOYMENT OPPORTUNITY STATEMENT:

Chevron Federal Credit Union (CFCU) is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, veteran status, disability, sexual orientation, gender identity, or any other protected status. CFCU participates in E-Verify.

If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at 800-232-8101 for assistance.

CFCU Is CPRA Compliant for California Employees and Applicants, to review the Notice at Collection, click here. To submit a request, please refer to the Careers page for the CPRA Request Form.

#LI-AK1 #LI-REMOTE