B2B Lifecycle Marketing Manager

Own email, in-product, and nurture programs across B2B self-serve and enterprise funnels. Build lead scoring and segmentation systems, manage marketing-to-sales handoffs, run ABM programs, personalize workflows with AI, and measure pipeline and revenue influence.

Responsibilities

• Design and optimize lifecycle and nurture campaigns across email, in-product, and owned channels.
• Own lead scoring and segmentation models in HubSpot.
• Manage the marketing-to-sales handoff with RevOps and Sales.
• Build and run ABM programs for target enterprise accounts.
• Use AI-driven workflows to personalize content and automate segmentation.
• Report on pipeline and revenue influence from lifecycle programs.
• Test and iterate on messaging, timing, and funnel triggers.

Requirements

• 4+ years in B2B lifecycle, demand generation, or marketing automation.
• Deep proficiency in HubSpot workflows, scoring models, and nurture programs.
• Working knowledge of Salesforce and connected marketing and sales data.
• Experience with lead scoring and MQL, SQL, and PQL funnels.
• Experience running or supporting ABM programs.
• Strong analytical and funnel-metrics skills.
• Excellent cross-functional communication.
• AI-powered marketing workflows, developer or technical buyer marketing, product-led growth, and SQL are nice to have.

Benefits

• Annual professional development stipend
• Annual social travel stipend
• Annual company offsite
• Monthly co-working stipend