B2B Marketing Lead - CEE
Lead B2B marketing expansion across Central and Eastern Europe by building multilingual outbound campaigns, owning regional events and webinars, collaborating on account-based marketing and retargeting, analyzing campaign performance, and localizing messaging for CEE business audiences.
Responsibilities
- Drive B2B lead generation and brand awareness across Central and Eastern Europe
- Build and execute multilingual outbound sequences
- Own local industry events, user conferences, and webinars end to end
- Collaborate on account-based marketing initiatives and localized retargeting
- Monitor campaign performance, produce executive reporting, and recommend data-driven optimizations
- Adapt global messaging for CEE business cultures
Requirements
- Fluent Polish speaker
- Fluent English speaker
- Experience implementing marketing projects from start to finish and owning ROI
- Broad growth marketing knowledge, including analysis, performance marketing, campaign planning, and event organization
- Ability to manage multiple workstreams
- Ability to act as the local directly responsible individual for marketing operations
- Entrepreneurial experience or a similar high-stakes background is preferred
- Bonus: proficiency in cold email, SEO, or affiliate management
- Bonus: product marketing sense and design skills
- Bonus: deep understanding of the Southern European tech ecosystem and buying-cycle shifts
Benefits
- Annual discretionary learning and development stipend
- Annual discretionary social travel stipend
- Annual company offsite
- Monthly co-working stipend