Brand Activation Manager

Position Title: Brand Activation Manager (Part-Time)

Department: Sales - High End

FLSA Status: Non-Exempt

Method of Work: Requires in Person Attendance in Trade

MUST BE 21 YEARS OR OLDER TO APPLY

Reporting Relationship: This person reports to the High-End Sales Manager

Summary: The Brand Activation Manager is responsible for driving brand visibility, trial, and growth within the distribution channel through strategic, compliant, and engaging brand activation events. This part-time role focuses on executing impactful trade and consumer-facing initiatives across on-premise and off-premise accounts while ensuring adherence to all local, state, and federal alcohol regulations.

Essential Duties and Responsibilities:

· Communicate with Sales Rep to ensure proper brands are targeted

· Manage on-premise and off-premise activations, including tastings (where legally permitted), promotions, events, and point-of-sale execution

· Work closely with sales teams, and key retail accounts to support brand awareness and trial, helping to support distribution goals

· Ensure all brand activations comply with alcohol industry regulations, company policies, and responsible marketing standards

· Gather market insights and competitive intelligence to inform the High-End Brand Department on strategy

Secondary Duties:

· Must follow instruction

· Must work well with others

· Other duties may be assigned

· Follow all Great Bay policies

· Must be adaptable to change