Brand and Integrated Marketing Lead Europe

This on-site role combines cultural research, brand strategy, creative briefing, campaign orchestration, and awareness media direction. The successful candidate will partner with brand leadership and agencies to strengthen Lovable's brand and measure campaign effectiveness.

Responsibilities

• Support the head of brand marketing with brand strategy evolution and enablement
• Build and steward brand systems with brand design
• Educate teams on representing and embodying the brand
• Measure brand health and creative effectiveness
• Conduct cultural research and study human behavior
• Write structured creative briefs
• Set campaign direction across experiential, television, and social channels
• Orchestrate integrated campaigns
• Direct global agency partners on awareness media buying

Requirements

• 12+ years of experience designing and launching campaigns
• Experience building or shaping a brand at an early-stage or high-growth technology company
• Experience leading European brand campaigns end to end across multiple markets
• Working relationships with European creative talent and media agencies
• Experience writing effective creative briefs
• Knowledge of awareness media buying
• Must be based in Stockholm or ready to relocate