Brand & Lifecycle Marketing Manager

Purpose of the Role

The Senior Marketing Manager will build and lead NetPay’s Marketing function, integrating Brand, Digital Growth, Product Marketing and Commercial Enablement into one business-driven organization.

This role is responsible for transforming Marketing into a strategic growth engine by developing high-performing teams, establishing scalable operating models and connecting brand building, digital acquisition and go-to-market with measurable business impact.

The ideal candidate combines deep expertise in Brand and Digital Growth with the executive leadership required to build organizations, develop people and influence cross-functional stakeholders.

Key Responsibilities

Marketing Leadership & Organizational Development

• Build and develop a high-performing Marketing organization, coaching talent and creating future leaders.

• Design Marketing’s operating model, governance and ways of working.

• Partner with executive leadership to position Marketing as a strategic business function.

Brand Strategy & Commercial Storytelling

• Define and evolve NetPay’s Brand Strategy, positioning and messaging.

• Ensure consistency across all customer and commercial touchpoints.

• Lead commercial storytelling and sales enablement assets.

Digital Growth & Acquisition

• Define the Digital Growth strategy across paid media, social, SEO, web, lead generation, CRO and experimentation.

• Build scalable acquisition funnels and experimentation frameworks from awareness through qualified demand.

• Drive measurable growth through data-driven marketing, optimizing leads, MQLs, conversion and acquisition efficiency.

Product Marketing & Cross-functional Leadership

• Establish Product Marketing/GTM frameworks, planning processes, KPIs and performance management.

• Partner with Product on launches and with Commercial on demand generation and enablement.

• Improve collaboration with Product, Commercial, Merchant Services, Data and Technology.

Requirements & Qualifications

Education

• Bachelor’s degree in Marketing, Business, Communications or related field.

• MBA or postgraduate studies are highly desirable.

• Desirable specialization in Brand Strategy, Digital Marketing, Growth, Product Marketing or Business Strategy.

Experience

• 10+ years of progressive experience across Brand, Digital Growth, Product Marketing or Marketing Leadership.

• Proven experience building, transforming or scaling Marketing organizations.

• Experience leading multidisciplinary Marketing teams and developing high-performing talent.

• Strong experience integrating Brand Strategy with Digital Growth, acquisition and go-to-market.

• Experience influencing executive leadership and driving cross-functional alignment.

• Experience in B2B, Fintech, Payments, SaaS or technology companies is highly preferred.

• Proven success managing agencies, strategic partners and external vendors.