Brand Manager

Role Responsibilities:

Develop and execute annual brand strategies and marketing plans aligned with business objectives, brand positioning, and commercial priorities.

Conduct market research, consumer analysis, and competitive benchmarking to identify trends, insights, and growth opportunities.

Translate consumer and market insights into impactful campaigns, product initiatives, and marketing programs that drive brand growth and market share.

Lead integrated marketing campaigns, brand activations, events, and experiential initiatives to strengthen brand awareness, engagement, and consideration.

Develop and manage strategic partnerships, sponsorships, and brand collaborations that enhance brand relevance and create value for consumers.

Drive brand visibility, customer acquisition, and engagement through innovative partnership and co-marketing opportunities.

Track and evaluate the effectiveness of campaigns, partnerships, and sponsorships, ensuring measurable return on investment and achievement of brand objectives.

Design and implement consumer feedback and brand health measurement programs to evaluate perception, satisfaction, and loyalty.

Identify customer pain points and opportunities to enhance the overall brand experience across all touchpoints.

Monitor key brand performance indicators, market trends, and consumer behavior to optimize marketing strategies and improve brand equity.

Drive digital marketing innovation by leveraging emerging technologies, platforms, and data-driven insights to strengthen brand performance and customer engagement.

Manage brand governance, ensuring consistency of messaging, visual identity, and customer experience across all communication channels.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related discipline.
• Expertise in strategic marketing and brand management for malls is a must.
• 4-6 years of experience in marketing, preferably malls.
• Proficiency in digital marketing and marketing technology.
• Strong skills in customer experience management and market research.
• Ability to develop and manage partnership and sponsorship relationships.
• Proven experience in developing and executing integrated marketing activities within real estate, retail, hospitality, mixed-use developments, or customer-centric industries.
• Flexible to work for both locations Obour and October.