BRAND MANAGER - FOODSERVICE

About the Role

Garner Foods is seeking a dynamic and commercially minded Brand Manager - Foodservice to lead marketing initiatives that drive growth across the Foodservice channel. This role requires a unique combination of Foodservice industry knowledge and marketing expertise, serving as a strategic partner to the Foodservice Sales team while developing programs that generate demand, strengthen customer relationships, and grow the Garner Foods Foodservice business.

The ideal candidate understands the Foodservice ecosystem, including operators, distributors, chains, and non-commercial segments, and can translate customer insights into effective marketing strategies and tactics that deliver measurable business results.

What You'll Do

• Develop and execute marketing strategies that support Foodservice business objectives, increase brand awareness and consideration among operators and distributors, and drive sales growth across key channels.
• Develop and manage programs that generate qualified leads that support new business, including digital campaigns, industry partnerships, events, content marketing, and customer engagement initiatives.
• Help lead planning, execution, and performance measurement of trade shows, customer events, industry conferences, and distributor meetings.
• Serve as the primary Marketing partner to the Foodservice Sales team and support customer presentations, selling stories, promotional programs, customer-specific marketing initiatives, and lead follow-up processes.
• Develop marketing programs tailored to Foodservice customers, including chain accounts, distributors, non-commercial operators, and independent restaurants.
• Partner with Product Development, Operations, and Sales to support Foodservice product launches, line extensions, and packaging initiatives from concept through commercialization.
• Manage relationships with creative and media partners, event vendors, and industry organizations to ensure effective execution of Foodservice marketing programs and events.
• Manage Foodservice marketing budgets and investments to maximize business impact and return on investment.
• Establish and track key performance indicators, including lead generation, event ROI, customer engagement, sales support effectiveness, and overall marketing contribution to business growth.
• Work closely with Sales, Product Development, Operations, Supply Chain, Quality, Finance, and other partners to ensure alignment and successful execution of Foodservice initiatives.

What Success Looks Like

A successful Brand Manager - Foodservice is commercially minded, customer-focused, organized, creative, and accountable. This person understands that Foodservice marketing must connect brand strategy, customer insights, sales enablement, lead generation, event execution, product launch support, and measurable business results.