Brand Manager – Tuna Category (KSA)
Key Responsibilities:
1. Brand Strategy & Planning
· Develop and execute annual brand plans aligned with the company's strategic objectives.
· Drive brand growth, profitability, and market share within the Tuna category.
· Manage marketing budgets and evaluate brand performance against KPIs.
· Manage the brand budget and ensure optimal utilization of marketing investments to maximize return on investment (ROI).
2. Market Research & Consumer Insights
· Analyze market trends, consumer behavior, and customer insights to identify growth opportunities.
· Monitor competitors' activities, pricing, product launches, and promotional initiatives.
3. Marketing & Brand Execution
· Plan and execute marketing campaigns, promotional activities, and communication plans.
· Collaborate with internal and external stakeholders to ensure consistent brand positioning.
4. Innovation & Product Development
· Identify and lead new product innovation opportunities from concept through successful market launch.
· Work closely with R&D, Supply Chain, and Sales to ensure effective commercialization of new products.
· Identify consumer trends and translate market insights into innovative product concepts and category growth opportunities.
5. Product Portfolio Management
· Manage the Tuna product portfolio to achieve sustainable growth, profitability, and market leadership.
· Monitor product lifecycle performance and recommend portfolio expansion, optimization, or product rationalization based on business performance.
· Lead SKU rationalization and identify opportunities to optimize the product portfolio based on profitability, sales performance, and market demand.
6. Product Development
· Lead the development of new tuna products, flavors, packaging formats, and pack sizes based on consumer insights and market trends.
· Drive continuous improvement of existing products to enhance quality, competitiveness, and customer satisfaction.
7. Pricing, Promotions & Discount Management
· Develop pricing strategies, promotional plans, and commercial discount programs in collaboration with Sales and Finance.
· Evaluate the effectiveness of promotions and discounts to maximize sales, market share, and profitability.
8. Market & Commercial Analysis
· Analyze consumer behavior, market trends, competitor activities, pricing strategies, and category performance to identify growth opportunities.
· Develop a deep understanding of regional demand across Saudi Arabia and recommend commercial strategies accordingly.
9. Sales & Demand Planning
· Work closely with Sales and Supply Chain teams to forecast demand, ensure product availability, and optimize inventory levels across all sales channels.
· Develop channel-specific growth strategies for Modern Trade, Traditional Trade, Wholesale, and Food Service to maximize category performance across all sales channels.
10. Business Performance
· Monitor sales, profitability, market share, KPIs, and ROI for the Tuna category.
· Prepare business performance reports and recommend action plans to achieve commercial objectives.
11. Cross-Functional Collaboration
· Partner closely with Sales, Marketing, Supply Chain, Procurement, Finance, and other stakeholders to ensure successful product launches and commercial execution.Key Responsibilities:
1. Brand Strategy & Planning
· Develop and execute annual brand plans aligned with the company's strategic objectives.
· Drive brand growth, profitability, and market share within the Tuna category.
· Manage marketing budgets and evaluate brand performance against KPIs.
· Manage the brand budget and ensure optimal utilization of marketing investments to maximize return on investment (ROI).
2. Market Research & Consumer Insights
· Analyze market trends, consumer behavior, and customer insights to identify growth opportunities.
· Monitor competitors' activities, pricing, product launches, and promotional initiatives.
3. Marketing & Brand Execution
· Plan and execute marketing campaigns, promotional activities, and communication plans.
· Collaborate with internal and external stakeholders to ensure consistent brand positioning.
4. Innovation & Product Development
· Identify and lead new product innovation opportunities from concept through successful market launch.
· Work closely with R&D, Supply Chain, and Sales to ensure effective commercialization of new products.
· Identify consumer trends and translate market insights into innovative product concepts and category growth opportunities.
5. Product Portfolio Management
· Manage the Tuna product portfolio to achieve sustainable growth, profitability, and market leadership.
· Monitor product lifecycle performance and recommend portfolio expansion, optimization, or product rationalization based on business performance.
· Lead SKU rationalization and identify opportunities to optimize the product portfolio based on profitability, sales performance, and market demand.
6. Product Development
· Lead the development of new tuna products, flavors, packaging formats, and pack sizes based on consumer insights and market trends.
· Drive continuous improvement of existing products to enhance quality, competitiveness, and customer satisfaction.
7. Pricing, Promotions & Discount Management
· Develop pricing strategies, promotional plans, and commercial discount programs in collaboration with Sales and Finance.
· Evaluate the effectiveness of promotions and discounts to maximize sales, market share, and profitability.
8. Market & Commercial Analysis
· Analyze consumer behavior, market trends, competitor activities, pricing strategies, and category performance to identify growth opportunities.
· Develop a deep understanding of regional demand across Saudi Arabia and recommend commercial strategies accordingly.
9. Sales & Demand Planning
· Work closely with Sales and Supply Chain teams to forecast demand, ensure product availability, and optimize inventory levels across all sales channels.
· Develop channel-specific growth strategies for Modern Trade, Traditional Trade, Wholesale, and Food Service to maximize category performance across all sales channels.
10. Business Performance
· Monitor sales, profitability, market share, KPIs, and ROI for the Tuna category.
· Prepare business performance reports and recommend action plans to achieve commercial objectives.
11. Cross-Functional Collaboration
· Partner closely with Sales, Marketing, Supply Chain, Procurement, Finance, and other stakeholders to ensure successful product launches and commercial execution.
Skills
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum 5–8 years of experience in Brand Management, Product Management, or Category Management within the FMCG industry.
- Experience in FMCG Food or Seafood categories is highly preferred.
- Strong knowledge of FMCG commercial operations, product lifecycle management, category management, pricing strategies, trade promotions, and commercial analysis.
- Strong understanding of the Saudi FMCG market, distribution channels, retail, wholesale, and food service sectors.
- Strong understanding of regional market dynamics, customer demand, and sales trends across Saudi Arabia.
- Proven experience in launching new products and managing existing product portfolios.
- Strong financial and commercial acumen with the ability to analyze P&L performance and drive profitable growth.
- Excellent analytical, strategic planning, negotiation, and project management skills.
- Advanced proficiency in Microsoft Excel and PowerPoint.
- Excellent communication skills in English and Arabic.