Business Development Manager, Partner Network

Drive influencer and agency onboarding and engagement for XPN campaigns, develop partnerships with game developers and publishers, negotiate campaign terms, guide participants toward success, monitor performance, and improve influencer onboarding processes.

Responsibilities

• Identify, engage, and onboard influencers and their agencies to participate in XPN campaigns.
• Develop and maintain strong relationships with mid-tier and AAA developers and publishers to drive long-term partnerships.
• Collaborate with game developers and publishers to understand campaign objectives and match them with suitable influencers.
• Negotiate partnership terms, deliverables, and incentives with influencers and agencies.
• Provide guidance and best practices to influencers and developers for maximizing campaign success.
• Monitor campaign performance, analyze key metrics, and provide insights for optimization.
• Stay up to date with influencer marketing trends, emerging platforms, and gaming industry developments.
• Work cross-functionally with marketing, sales, product, design, and legal teams to improve influencer onboarding processes.

Requirements

• 5+ years of experience in influencer marketing, business development, or partnerships within the gaming industry.
• Strong understanding of influencer ecosystems, including YouTube, Twitch, TikTok, and other content platforms.
• Proven experience working with game developers, publishers, and influencer marketing campaigns.
• Ability to establish and maintain relationships with influencers and agencies.
• Excellent negotiation, communication, and presentation skills.
• Data-driven mindset with experience analyzing influencer performance metrics.
• Ability to work independently and as part of a collaborative team in a fast-paced environment.
• Passion for gaming and deep knowledge of gaming communities.
• Experience with influencer marketing platforms, analytics tools, CRMs, or task management tools is preferred.
• Familiarity with influencer monetization programs, revenue-sharing models, or affiliate marketing is preferred.

Benefits

• Competitive salary and performance-based incentives.
• Flexible hybrid work environment.
• Opportunity to work with top gaming influencers and industry leaders.
• Career growth in a fast-evolving industry.
• Dynamic and passionate team focused on innovation in gaming influencer marketing.