Business Development Product Specialist - Northeast
Business Development Product Specialist
Yanmar Compact Equipment North America Inc. (CENA) designs, manufactures and supports a complete range of compact equipment including compact track loaders, mini excavators, wheel loaders and construction equipment for use in such markets as construction, landscaping, utility, land management and agriculture. These products are sold primarily through a third party, independent dealer network.
OVERVIEW:
The Business Development Product Specialist serves as a designated resource to provide product expertise that directly supports our sales organization and dealer network, while assisting our dealers with diagnostics when the existing infrastructure cannot deliver a quick answer without a Yanmar representative onsite. This role focuses on product training, demonstrations, field engagement, troubleshooting, dealer support and technical collaboration with other technical personnel to strengthen our commercial execution and customer experience. This position will collaborate with the Business Development Manager and our dealers to engage the customer base and increase market share in a designated geographical area. This remote position will be located in the Northeast, preferably in Pennsylvania, Virginia, or Massachusetts, and will report to the Business Development Director, Blake Luther.
RESPONSIBILITIES:
Product Expertise & Training
- Serve as the primary resource for product knowledge, delivering training sessions to sales teams and dealer networks.
- Conduct in-person and virtual product demonstrations to showcase features, benefits, and competitive advantages.
- Assist technical services and support in delivering high quality technical assistance to dealers.
Dealer & Customer Engagement
- Partner with our dealers to drive customer engagement and strengthen market presence within the assigned territory.
- Support dealers in developing strategies to increase market share and improve customer experience.
Sales Enablement
- Collaborate with the sales organization to identify opportunities, provide technical insights, and assist in the sales process.
- Act as a liaison between product development, quality assurance, and sales teams to ensure alignment of product capabilities with customer needs.
Field Support
- Participate in field visits, trade shows, and promotional events to represent the brand and support commercial execution.
- Gather market feedback and communicate insights to internal teams for continuous improvement.
- Assist and support internal and external customers with technical troubleshooting and diagnostics.
- Support YCENA’s go-to-market strategies and encourage dealer participation in all initiatives.
Reporting & Collaboration
- Maintain regular communication with the Business Development Director and Business Development Manager regarding territory performance, dealer activities, and customer trends.
- Regularly report insight on training effectiveness, product adoption, and competitive positioning.
- Collaborate with all necessary departments regarding current dealer needs.