Business Manager - Food & Supplement Ingredients

Objective

Analyze market trends and define strategic directions for marketing, sales, and market expansion plans for bio-based functional food products, both domestically and internationally, in alignment with business goals. Lead and manage the team to execute sales and market expansion activities according to the established plans.

Responsibilities

• Develop strategies and action plans for sales, market expansion, and brand building of bio-based functional food products.
• Manage and lead the team to execute sales and market expansion activities in accordance with the defined plans.
• Conduct sales negotiations for both domestic and international markets, and foster strong relationships with customers and business partners to achieve targets.
• Organize and oversee the analysis of sales, marketing, and competitor data, and monitor relevant information to support sales activities.
• Manage marketing and branding initiatives, including advertising, public relations, and trade exhibitions.
• Prepare marketing and sales budgets and ensure budget utilization aligns with strategic plans.
• Support team development to enhance capabilities and performance.

Qualifications

• Bachelors or Masters degree in Food Science, Food Technology, Biotechnology, or related fields.
• Minimum of 5 years of experience in commercial function, preferrably from the specialty bio-based food & ingredient products.
• Experienced in B2B channel.
• Strong management and leadership skills with the ability to see big picture.
• Excellent communication, coordination, and negotiation skills.
• Analytical and systematic thinking abilities.
• Knowledge and experience in international sales and export operations.