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Card New Acquisition And Sales Specialist

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About the job

Cards new acquisitions & sales specialist

Term: 12 months
Location: Bahrain
Division: Retail Banking / Cards & Payments
Reports to: Head of Cards

Relevant experience

10 - 15 years cards sales
Card campaign launches
Process / policy revamp

Mandatory requirements

Experience of heading sales, launching campaigns, managing sales channels and acquisition for credit cards
Knowledge of cards (debit, credit and prepaid) and key metrics

Purpose of the project

The credit card new sales & acquisition product manager will drive growth of the issuer’s credit card portfolio in Bahrain through data-driven sales strategies, optimized acquisition funnels, targeted campaigns, distribution channel development, refined credit policies, and strong go-to-market execution. This role is responsible for increasing new-to-bank credit card sales, improving market share, and enhancing sales productivity, while collaborating with marketing, risk, analytics, and channel teams to deliver best-in-class acquisition performance.

Key activities, core responsibilities and accountabilities

1. Acquisition strategy & market growth

Develop a comprehensive credit card new acquisition strategy, aligned with business goals and Bahrain market dynamics
Conduct structured market and competitive analysis to identify penetration opportunities, customer segments, and gaps in the current market landscape
Define sales targets, growth levers, and acquisition KPIs across all channels

2. Data analytics & performance optimization

Use portfolio analytics, channel performance data, and conversion insights to identify growth bottlenecks, optimize funnel performance, and refine targeting models
Work with analytics teams to develop performance dashboards, track sales conversion ratios, and monitor efficiency consistent with data-driven approaches seen in acquisition programs
Translate insights into actionable recommendations for sales teams, credit, digital channels, and marketing

3. Campaign planning & execution

Design and execute acquisition campaigns across digital, in-branch, telesales, partnerships, and ecosystem channels, leveraging best practices from the region
Own campaign concept development, offers, messaging, targeting, channel mix, and performance tracking
Partner with marketing to produce collateral, landing pages, creatives, and content that elevate conversion rates

4. Channel development & optimization

Drive performance across all acquisition channels – branches, telesales, digital, aggregator partners, merchant tie-ups, employer programs, and events
Work with channel heads to define incentives, SLAs, performance metrics, and weekly review cadences
Identify new channel opportunities (e.g., partnerships, lead-gen platforms, fintech enablers) and develop scalable onboarding models

5. Credit policy & risk alignment

Collaborate with credit risk to optimize acquisition credit policies without compromising portfolio quality – supporting faster approvals, improved eligibility frameworks, and targeted risk models
Monitor approval rates, bad rates, and early delinquency trends to balance growth and risk
Lead policy A/B testing, segment-based thresholds, and pre-approved programs

6. Sales enablement & training

Develop and deliver training programs for channel partners, acquisition teams, telesales, and branch staff aligned with best practices highlighted in sales augmentation programs
Build product knowledge modules, pitch decks, objection-handling guides, and refresher content to boost sales productivity
Ensure acquisition teams articulate USP, offers, and competitive advantages clearly

7. Marketing communications & collateral

Work with marketing to produce brochures, banners, digital assets, landing pages, email sequences, and SMS scripts that strengthen acquisition conversion
Ensure messaging accuracy, compliance, and alignment with product positioning as reinforced by content governance roles seen in card teams

8. Cross-functional leadership

Partner with finance, credit, risk, digital, IT, legal, compliance, and operations teams to ensure seamless implementation of acquisition initiatives – similar to multi-function coordination demonstrated in lead acquisition-focused projects, from ideation to execution and performance reviews
Ensure stakeholder alignment, consistent communication, and timely issue resolution

Knowledge and experience

Bachelors or masters degree in business, finance, marketing, or related field
Strong understanding of card payments, processing systems, and regulatory environments
10 to 15 years of proven experience in sales management, product development, portfolio management, and cross-functional collaboration
Excellent analytical, communication, and stakeholder management skills