Card New Acquisition And Sales Specialist

About the job

Term: 12 months
Location: Bahrain
Division: Retail Banking / Cards & Payments
Reports to: Head of Cards
Relevant experience: 10 - 15 years cards sales, card campaign launches, process / policy revamp

Mandatory requirements

• Experience of heading sales, launching campaigns, managing sales channels and acquisition for credit cards
• Knowledge of cards (debit, credit and prepaid) and key metrics

Purpose of the project

The credit card new sales & acquisition product manager will drive growth of the issuer's credit card portfolio in Bahrain through data-driven sales strategies, optimized acquisition funnels, targeted campaigns, distribution channel development, refined credit policies, and strong go-to-market execution. This role is responsible for increasing new-to-bank credit card sales, improving market share, and enhancing sales productivity, while collaborating with marketing, risk, analytics, and channel teams to deliver best-in-class acquisition performance.

Key activities, core responsibilities and accountabilities

1. Acquisition strategy & market growth

• Develop a comprehensive credit card new acquisition strategy, aligned with business goals and Bahrain market dynamics
• Conduct structured market and competitive analysis to identify penetration opportunities, customer segments, and gaps in the current market landscape
• Define sales targets, growth levers, and acquisition KPIs across all channels

2. Data analytics & performance optimization

• Use portfolio analytics, channel performance data, and conversion insights to identify growth bottlenecks, optimize funnel performance, and refine targeting models
• Work with analytics teams to develop performance dashboards, track sales conversion ratios, and monitor efficiency—consistent with data-driven approaches seen in acquisition programs
• Translate insights into actionable recommendations for sales teams, credit, digital channels, and marketing

3. Campaign planning & execution

• Design and execute acquisition campaigns across digital, in-branch, telesales, partnerships, and ecosystem channels, leveraging best practices from the region
• Own campaign concept development, offers, messaging, targeting, channel mix, and performance tracking
• Partner with marketing to produce collateral, landing pages, creatives, and content that elevate conversion rates

4. Channel development & optimization

• Drive performance across all acquisition channels—branches, telesales, digital, aggregator partners, merchant tie-ups, employer programs, and events
• Work with channel heads to define incentives, SLAs, performance metrics, and weekly review cadences
• Identify new channel opportunities (e.g., partnerships, lead-generation platforms, fintech enablers) and develop scalable onboarding models

5. Credit policy & risk alignment

• Collaborate with credit risk to optimize acquisition credit policies without compromising portfolio quality—supporting faster approvals, improved eligibility frameworks, and targeted risk models
• Monitor approval rates, bad rates, and early delinquency trends to balance growth and risk
• Lead policy A/B testing, segment-based thresholds, and pre-approved programs

6. Sales enablement & training

• Develop and deliver training programs for channel partners, acquisition teams, telesales, and branch staff—aligned with best practices highlighted in sales augmentation programs
• Build product knowledge modules, pitch decks, objection-handling guides, and refresher content to boost sales productivity
• Ensure acquisition teams articulate USP, offers, and competitive advantages clearly

7. Marketing communications & collateral

• Work with marketing to produce brochures, banners, digital assets, landing pages, email sequences, and SMS scripts that strengthen acquisition conversion
• Ensure messaging accuracy, compliance, and alignment with product positioning—as reinforced by content governance roles seen in card teams

8. Cross-functional leadership

• Partner with finance, credit, risk, digital, IT, legal, compliance, and operations teams to ensure seamless implementation of acquisition initiatives—similar to multi-function coordination demonstrated in lead acquisition-focused projects, from ideation to execution and performance reviews
• Ensure stakeholder alignment, consistent communication, and timely issue resolution

Knowledge and experience

• Bachelor's or master's degree in business, finance, marketing, or related field
• Strong understanding of card payments, processing systems, and regulatory environments
• 10 to 15 years of proven experience in sales management, product development, portfolio management, and cross-functional collaboration
• Excellent analytical, communication, and stakeholder management skills