Channel Manager | EGO

Chervon is one of the world’s largest power tool and outdoor power equipment manufacturers with a rich history of innovation. Chervon’s commitment to build a better world by building better tools is evident in the products we manufacture and our green approach to manufacturing. We design, engineer and market power tools and outdoor power equipment within our brand portfolio- EGO, FLEX and SKIL and for other highly respected private brands. With world-class R&D, design, manufacturing, supply chain, marketing, sales, and service teams throughout the world, we do it all.

Job Summary:

The Channel Marketing Manager | EGO is responsible for driving profitable share growth across served markets through the development of channel penetration and harmonization strategies. This includes go-to-market channel strategy, sales, merchandising, and digital strategies across the strategic dealer channel. The role supports top-line sales targets and bottom-line profitability through effective utilization of working capital. This is a highly visible, fast-paced opportunity to influence channel strategy, partner with cross-functional leaders, and help shape initiatives that support continued growth within a dynamic and evolving business.

Brand Responsibility: EGO & EGO Commercial

Channel Responsibility: Key Strategic Dealer & National Distributor Accounts along with select strategic 3P marketplace customers.

Key Job Responsibilities:

Strategic Marketing & Assortment Planning

• Provide leadership in long-term strategic planning for assigned channels, customers, and business priorities.
• Enable and develop go-to-market channel strategies, including key collateral, programs, and assigned channel initiatives.
• Lead the development and execution of cross-functional business plans and key objectives for assigned channels and customers.
• Lead brand strategy and position within assigned customers and channels.
• Risk and opportunity planning and support.
• Provide thought leadership for emerging channel opportunities that support long-term growth and business evolution.
• Identify and support opportunities to strengthen channel performance, expand customer engagement, and improve market execution.

Channel & Customer Management

• Identification and understanding of key channel partner objectives, behaviors, and strategies.
• Lead customer line review, business review, seasonal review strategies and development.
• Support National & Customer specific promotional planning, sales lift analysis and profitability expectations for dedicated channels and customers

Channel New Product Launch Planning & Execution

• Develop and execute a comprehensive new product commercialization plan for key strategic customers in collaboration with brand, sales, product and the customer.
• Lead strategy development and execution of channel specific new product launch materials, assets and programs.

Co-Marketing & Merchandising

• Lead and develop fully integrated co-marketing campaign planning and execution with integrated media team, sales, customers and key channel partners.
• Lead strategy, development and execution of compelling customers or channel specific sales & POP materials across all mediums.
• Support budget management of customer and/or channel specific co-marketing & channel marketing budgets and activities in collaboration with sales & media team