VMware, Omnissa & Citrix Specialist Sales

• Do you thrive at the intersection of Digital Workspace technology and commercial success, turning VMware, Omnissa, and Citrix opportunities into strategic customer outcomes?
• Are you motivated by owning opportunities end-to-end, influencing executive stakeholders, and helping customers modernize their hybrid workplace environments?

Practical Information

Location: London, United Kingdom | Work Arrangement: Hybrid | Contract type: Full-time | Reports to: Multivendor Team Lead | Visa Requirements: Valid Visa for UK | Language Requirements: Fluent/professional English, written and verbal

As our new VMware, Omnissa & Citrix Specialist Sales, you will drive revenue growth, build pipeline, and help customers succeed across our Digital Workspace, End User Computing (EUC), Virtualization, and Hybrid Workplace portfolio. Acting as a trusted advisor and subject matter expert, you will work closely with Account Managers, Services teams, Alliances, and key vendors to identify opportunities, shape customer-centric solutions, and deliver measurable business outcomes.

Combining strong commercial acumen with deep VMware, Omnissa, and Citrix expertise, you will help customers modernize their digital workplace, enhance employee experience, strengthen security, and optimize IT operations. This role expands on a traditional presales profile with a stronger focus on business development, opportunity ownership, strategic customer engagement, and vendor collaboration.

Key responsibilities

• Business Development & Pipeline Growth
  • Generate, qualify, and grow VMware, Omnissa, and Citrix opportunities across existing and new customers, building a strong pipeline aligned with regional and vendor goals.
  • Lead customer discussions on Digital Workspace, DEX, VDI, Application Delivery, Secure Hybrid Work, and Cloud Transformation, identifying modernization, migration, renewal, and expansion opportunities.
• Customer Advisory & Solution Selling
  • Act as a trusted advisor, translating business challenges into VMware, Omnissa, and Citrix solution strategies that deliver measurable business outcomes.
  • Build compelling business cases around ROI, cost optimization, security, and productivity, while positioning SoftwareOne services, managed services, adoption, optimization, and licensing opportunities.
• Vendor & Alliance Engagement
  • Develop strong relationships with VMware by Broadcom, Omnissa, and Citrix teams, driving joint account planning and customer engagement.
  • Maximize vendor programs, incentives, and funding opportunities while staying current on licensing, market trends, and strategic developments.
• Sales Leadership & Deal Support
  • Lead opportunity strategy, account planning, and solution positioning for complex customer engagements and commercial negotiations.
  • Drive competitive displacement opportunities and optimize margin and deal profitability through effective pricing, incentives, and deal registration management.
• Market Development & Enablement
  • Serve as the VMware, Omnissa, and Citrix subject matter expert, delivering enablement sessions, workshops, and thought leadership.
  • Develop sales assets, success stories, and solution playbooks, while representing SoftwareOne at customer, vendor, and industry events.