Client Advocacy & Marketing Development Specialist
Becker & Company is seeking a dedicated Client Advocacy & Marketing Development Specialist to join our growing team. In this role, you will play a pivotal role in enhancing our visibility and client relationships while driving the nationwide growth of Becker & Company. This position has a core focus on customer engagement/satisfaction through strategic marketing expertise with proactive relationship-building, requiring you to develop targeted campaigns, qualify prospects, and provide data driven insights to leadership supporting our 32-year legacy of delivering exceptional results to the property and casualty insurance industry.
Job responsibilities:
Marketing Strategy & Client Engagement
- Develop, facilitate, and implement comprehensive marketing strategies to existing clients through targeted email campaigns (monthly or quarterly) to strengthen relationships and increase engagement
- Create visually compelling graphics for monthly newsletters featuring real performance data, client spotlights, case studies, and success stories
Lead Development & Qualification
- Conduct market research and identify high-quality prospects to support firm business development efforts
- Evaluate and quality leads from multiple sources including conference attendees, referral opportunities, and marketing initiatives
- Support the sales team in pipeline development and prospect evaluation
Campaign Development & Execution
- Design and create compelling email campaigns and marketing materials for current clients, prospective clients, and conference attendees
- Develop campaigns across multiple channels to maximize engagement opportunities and support business development goals
- Analytics & Reporting
- Analyze campaign performance metrics and build detailed, actionable reports
- Provide leadership with data-driven insights and recommendations for strategic decision-making and continuous improvement
Cross-Functional Collaboration
- Collaborate with team members to brainstorm innovative client engagement ideas and strategies
- Assist with creating presentations, LinkedIn content, and other marketing materials that support business objective