Cluster Public Relations Manager

Company description

Raffles & Fairmont the Red Sea, positioned in the kingdom's groundbreaking Red Sea Project, will provide visitors access to two nature-focused resorts. With 361 rooms, 11 distinct dining concepts, including an overwater restaurant with views of the Red Sea and the mangroves, and a spa.

Job description

As public relations manager, you will develop and execute the hotel’s public relations strategy, manage media relationships, oversee high-impact events, and ensure consistent internal and external communication aligned with brand and corporate standards.
You will act as the guardian of the hotel’s public image — protecting it, elevating it, and amplifying it.

Public relations strategy & planning

Establish and manage a yearly (or half-yearly) PR action plan and budget
Drive proactive PR initiatives to maximize brand exposure
Align property-level PR with corporate direction and brand standards

Media relations

Cultivate and maintain strong relationships with journalists, editors, influencers and media representatives
Draft and approve press releases, media pitches and PR materials
Organize press conferences, interviews and media appearances
Host press cocktails and press lunches at the hotel
Monitor media coverage and track PR campaign performance

Events & brand activation

Lead preparation, organization and follow-up of PR events
Represent the hotel at conferences, exhibitions and industry events
Collaborate cross-functionally to support rooms, F&B and banquet sales through PR initiatives

Crisis communication

Develop crisis communication strategies
Respond effectively and professionally to reputational risks

Internal public relations

Keep hotel staff informed of relevant company and brand updates
Support internal communications and contribute to corporate publications
Collaborate with other Accor properties for cross-marketing initiatives

Corporate alignment

Work closely with corporate public relations on group initiatives
Participate in annual PR workshops
Maintain strong knowledge of brand positioning and group standards

Qualifications

Bachelor’s degree in public relations, communications or related field
Minimum 2 years’ experience in Vietnam in public relations (hospitality experience strongly preferred)
Strong leadership capability and ability to influence senior stakeholders
Excellent written and verbal communication skills
Confident spokesperson with polished presentation skills
Strategic thinker with strong crisis management ability
Commercial awareness and understanding of luxury brand positioning

Additional information

Strong understanding of ultra-luxury wellness concepts and brand alignment
Experience in pre-opening operations, project coordination, and setup of wellness facilities is highly preferred
Ability to create innovative and culturally relevant wellness experiences aligned with the Red Sea destination
A proactive, anticipatory approach with a strong sense of accountability and ownership
Impeccable grooming and personal presentation aligned with luxury standards

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