Community & Marketing Liaison

Position Summary

The Community & Marketing Liaison will develop relationships with referral sources, residents and their families, as well as community organizations. Provides feedback and recommendations for program development and quality improvement initiatives. Develops and maintains excellent relationships with all stakeholders including residents, family members, staff and the community. Strengthening community involvement through promotion of volunteerism among members of the community and residents.

Essential Functions

• Be familiar with the needs of older adults and their families and offer solutions.
• Support and build the brand of Tree of Life Personal Care Home, LLC.
• Design and develop marketing strategies to build relationships in the community.
• Represent Tree of Life Personal Care Home, LLC, at networking activities approved by the VP of Operations.
• Develop and execute social media campaigns.
• Coordinating, scheduling and giving family and/or potential resident tours.
• Connect with senior centers, other Personal Care Homes, churches, and social workers who often encounter families in need of care.
• Educational outreach hosting free workshops on topics like dementia care, fall prevention, or navigating senior living options, positioning Tree of Life as a trusted resource.
• Responsible for developing and executing referral-driven marketing strategies to increase occupancy and strengthen Tree of Life’s reputation.
• Orients residents and/or family to home services, join them for lunch/dinner to get to know the resident.
• Accurately generate required reports and documentation of marketing activity including weekly schedule, marketing action plan, activity log, etc.
• Takes an active role in developing the marketing plan and budget with VP of Operations by assessing community needs, outlining marketing strategy/objectives, identifying major competitors and identifying specific marketing action items with measurable goals.
• Assist with planning and implementing marketing events that promote the facility to potential Residents and volunteers.

The above requirements are representative of minimum knowledge, skills, and abilities. To perform this job successfully, the individual will possess the ability and aptitude to perform each duty proficiently.