Content and Product Marketing Specialist

Responsibilities:

Content & Video Production

• Create engaging content across multiple formats and channels, including website pages, landing pages, blog articles, and e-books.
• Own the entire production process for short-form videos (Reels/Shorts) - from ideation and scripting to filming and basic editing.
• Comfortably appear on camera, representing Autenti in short-form videos, product explainers, educational content, and social media campaigns.
• Develop sales enablement materials, including presentations, one-pagers, and scripts for product-related assets.

Product Marketing & Go-to-Market

• Translate complex technical concepts into compelling business value propositions, creating clear product positioning and messaging.
• Organize and independently facilitate product marketing workshops with internal stakeholders to identify customer insights, target audiences, use cases, unique selling propositions (USPs), and define effective Go-to-Market strategies.
• Coordinate product launches and manage the annual product marketing roadmap using Asana.

SEO Content

• Create high-quality, SEO-optimized content using tools such as Neuron Writer, Ahrefs, and GenAI solutions.

SMB Marketing & Website Copywriting

• Own communication for the SMB segment in close collaboration with the Performance Marketing team.
• Manage website content in HubSpot CMS, coordinate website projects, and continuously benchmark competitor messaging and positioning.

Key Performance Indicators (KPIs)

• Reach & Engagement: Social media engagement metrics, with a particular focus on video views and audience retention (viewer retention curves) for short-form video content such as Reels.
• Traffic & Conversions: Website traffic and engagement metrics for published content, including conversion and lead attribution based on HubSpot analytics.
• Execution & Delivery: Timely delivery of creative video assets, Go-to-Market (GTM) strategies, and product marketing content supporting product launches and marketing campaigns.

• 3–5 years of experience in Content Marketing or Product Marketing within SaaS, LegalTech, or B2B technology environments.
• A unique combination of creativity, strategic thinking, and a strong technology mindset. You should genuinely enjoy technology and be able to explain it in an engaging, accessible way.
• Hands-on experience independently creating and producing short-form video content (Reels/Shorts) for business or personal brands.
• Ability to simplify complex product and business concepts into clear, engaging messaging.
• Excellent copywriting and editorial skills in both Polish and English.
• High level of ownership and independence, with practical experience using SEO and AI tools such as Ahrefs, Neuron Writer, ChatGPT, Gemini, or Claude.
• Experience working with a CMS (preferably HubSpot CMS) and email marketing tools will be considered a strong advantage.

👉 What we offer?

• B2B Contract
• Real ownership of outcomes - you're not here to "manage campaigns" for someone else
• A product that genuinely changes how organizations handle documents - not another generic SaaS

* In accordance with pay transparency regulations, candidates will be informed of the salary range at the first stage of the recruitment process, before being invited to an interview.