Content Marketing Manager
Own and implement content strategy across the full funnel, partnering with Growth, Product Marketing, Brand, and Communications to create high-performing content. Manage multi-channel programs, editorial planning, performance optimization, brand consistency, SEO initiatives, and reporting on pipeline impact and ROI.
Responsibilities
- Own and implement content strategy for growth marketing and demand generation.
- Partner with Growth, Product Marketing, Brand, and Communications teams.
- Develop and manage paid media, landing page, email, case study, sales enablement, webinar, and thought leadership content.
- Produce conversion-focused content optimized through experimentation.
- Manage the editorial calendar against growth and revenue goals.
- Use performance data to optimize messaging, formats, and channels.
- Maintain consistent brand voice across demand generation touchpoints.
- Support SEO-driven growth initiatives.
- Track and report content performance, pipeline impact, and ROI.
Requirements
- 5+ years of content marketing experience, ideally in B2B demand generation or growth marketing.
- Track record of creating content that drives measurable pipeline and revenue impact.
- Strong writing and editing skills across channels and audiences.
- Deep understanding of full-funnel marketing.
- Cross-functional collaboration experience.
- Proficiency in Asana, GSuite, Slack, Sanity, and AI tools.
- Strong attention to detail.
- Ability to manage multiple priorities in a fast-paced environment.
- Strategic and hands-on execution skills.
- Financial services or blockchain industry experience strongly preferred.
Benefits
- Professional development budget
- Flexible in-office collaboration schedule
- Bi-weekly all-company meeting
- Team offsites, team bonding activities, and happy hours
- Competitive bonuses and equity
- Physical and mental healthcare, retirement, family forming, and family support benefits
- Employee giving match
- Mobile phone stipend
- R&R days
- Wellness reimbursement and weekly onsite and virtual programming
- Generous vacation policy
- Parental leave and family planning benefits
- Catered lunches, stocked kitchens, snacks, beverages, and events