Conversion rate optimization specialist
Perform analyses and testing to identify effective strategies for improving client sales conversions. Develop CRO and UX strategies from ideation through execution, reporting, and analysis, while conducting audits, analytics reviews, UX research, and website optimization work.
Responsibilities
- Maintain CRO strategies based on proprietary site-tracking capabilities.
- Contribute to paid acquisition and retention strategies.
- Develop conversion and UX strategies from ideation through execution, reporting, and analysis.
- Recommend improvements to key metrics and KPIs through continuous website testing and UX improvements.
- Create website audits, analytics reviews, user journey analyses, heuristic reviews, wireframes, information architecture reviews, task flows, user scenarios, and personas.
- Conduct qualitative and quantitative UX research.
- Apply web analytics, user segments, and audience data to optimization.
- Translate testing results into clear, data-driven recommendations for clients.
Requirements
- 2+ years of experience in a similar role
- High proficiency in web analytics, such as Google Analytics or Adobe Analytics
- Strong knowledge of testing platforms such as Optimizely, Adobe Target, or OptinMonster
- Experience reporting on optimization success and failure
- Strong proficiency in digital marketing and effective website design
- Experience creating wireframes and functional or interaction specifications
- Strong digital proficiency
- Perfect English
- Data-driven mindset
Benefits
- Flexible working hours
- Work with professionals in the field
- Multicultural and diverse environment
- Free parking
- Learning budget
- Sports and leisure facilities
- Possibility to work remotely
- Time off as needed
- Workspace budget or tools provision