Country Manager - Vietnam

Build and own Xsolla's market presence in Vietnam by driving revenue growth, partner acquisition, market share, regulatory compliance, external representation, local market adaptation, and team development.

Responsibilities

  • Own commercial performance in Vietnam, including revenue growth, partner acquisition, and market share targets.
  • Build relationships with game publishers, developers, and platform operators across Vietnam.
  • Lead local go-to-market strategy for Xsolla's product suite, including Webshops, Merchant of Record, and X.LA country pages.
  • Represent Xsolla at industry events, partner meetings, and with regulatory and government stakeholders.
  • Ensure compliance with Vietnamese gaming, taxation, data privacy, and payment licensing laws.
  • Identify and close new business opportunities with game studios, publishers, and digital entertainment companies.
  • Collaborate with global product, engineering, and marketing teams to adapt solutions to Vietnamese market needs.
  • Build and mentor a local team as the Vietnam operation scales.
  • Report on country performance, partner growth, monetization metrics, and strategic insights.
  • Serve as the primary headquarters contact for the Vietnamese market.

Requirements

  • 10+ years of experience in gaming, digital payments, fintech, or digital entertainment in Vietnam or Southeast Asia.
  • Deep knowledge of Vietnam's gaming market, regulatory landscape, payment infrastructure, and platform operators.
  • Proven business development and commercial success in a senior individual contributor or leadership role.
  • Strong network within Vietnam's gaming and technology ecosystem.
  • Excellent Vietnamese and English verbal and written communication skills.
  • Strong negotiation, analytical, and problem-solving skills.
  • Ability to operate autonomously in an entrepreneurial, high-growth environment.
  • Experience building and leading a country or regional team.
  • Experience with merchant of record services, payment platforms, or game commerce.
  • Background at a publisher, platform operator, or digital entertainment company.
  • Understanding of mobile gaming business models and monetization strategies.
  • Experience with government relations and regulatory compliance in Vietnam.
  • Established relationships with Vietnamese game developers and publishers.

See also

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