CPG Marketing Account Director
Who We Are:
Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic thinking, and enterprise intelligence to drive measurable business outcomes.
For more than a decade, we have built our business around one belief: the best technology makes great people better. Our teams of strategists, creatives, analysts, and technologists use Omega, our AI operating system, to surface opportunities faster, investigate what is driving performance, and execute approved work with greater speed and precision. Behind Omega is Iris, our proprietary intelligence layer, built on years of real performance data, strategic frameworks, testing, and learnings from across our client portfolio. AI expands the capacity of our people to think, create, solve harder problems, and make better decisions. Human judgment, creativity, and accountability remain central to how we work.
As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. We partner closely with our clients as an extension of their teams, working across strategy, execution, and measurement to identify what is truly blocking growth and determine what to do next. Our culture is built on people who are curious, ambitious, accountable, and committed to delivering meaningful results for our clients and for one another.
At Power Digital, we believe the future belongs to teams that combine the best talent with the best technology. We are building that future today.
***Proficiency in spoken and written English at an advanced level is required for this role.
A day in the life:
You'll own a portfolio of 4-6 CPG accounts, primarily beauty, personal care, wellness, or food and beverage brands. This role centers on a comprehensive diagnosis of core business constraints impacting client growth, leveraging a deep understanding of the competitive landscape to identify and formulate strategic solutions. This includes pinpointing challenges across all points of sale - DTC/ecommerce acquisition, retail execution, Amazon market share erosion, or upstream strategic barriers like brand positioning - and developing a unified, data-backed strategy to overcome them.
CPG accounts tend to have opinions about their channels that predate the data. Part of this job is having the product, competitive, and retail fluency to challenge those assumptions with credibility.
Responsibilities:
- Employ AI technologies to enhance and optimize business processes
- Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
- Run quarterly Power Circuit reviews — diagnose growth constraints across Business, Audience, Product, Messaging, Channels, and Measurement, with particular attention to how the client's retail and DTC performance interact
- Own the senior client relationship
- QBRs should drive decisions, not report history
- Consult on channel mix across DTC, Amazon, and retail — understand how they cannibalize or reinforce each other and make a recommendation
- Coordinate paid, SEO, content, influencer, and creative teams around a single account strategy
- Manage retention and expansion; lead renewals; grow MRR in your portfolio
- Build multi-threaded relationships with multiple layers of client contacts so no single point of contact departure puts an account at risk
- Ensure daily use of our proprietary technology (Iris and nova), Pulse (client performance and sentiment tool) cadence at 100%, and Power Circuit (our proprietary diagnostic system) compliance across managed ADs
- Manage and develop 1–2 direct reports — run regular 1:1s, build development plans, and own their performance reviews
- Coach analysts and specialists; give specific, timely feedback
Role Requirements:
- 6+ years in CPG marketing, ideally with both DTC and retail brand experience
- Understands how Amazon fits into a CPG growth strategy — share of search, ASIN architecture, buy box, sponsored vs. organic balance
- Familiar with the retailer relationship layer: how Target, Ulta, Sephora, Whole Foods, or similar partners shape media investment decisions
- Has an opinion on CPG measurement — MMM, incrementality testing, in-store vs. digital attribution
- Fluent in upper-funnel channel strategy — content, SEO, YouTube, programmatic
- Comfortable with creative-heavy accounts where briefs, asset velocity, and influencer strategy are as important as media optimization
- Track record of retaining and growing accounts
- Has managed senior clients who have strong brand opinions and needs to be met with confidence
Key Performance Indicators (KPIs)
- Expansion to Churn Ratio (ETCR)
- Net MRR across portfolio
- Client NPS (8+ avg)
- Monthly Service Expansion pipeline generation
- Power Circuit Certification (annual)
Most Important Things (MITs)
- Team Coaching and Development
- Marketing Strategy, Development and Execution
- Client Retention and Client Revenue Growth
Benefits & Perks:
- Base salary + commission opportunities
- Prepaid Medicine Plan
- 15 paid vacation days (PTO) per year
- Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
- Fully flex work environment: full-remote, in-office, or hybrid
- A one time 400.000 COP Work From Home (WFH) stipend automatically added to your first paycheck
- Employee Assistance Program (EAP)
- 17 observed Colombian national holidays + 2 mental health recharge days per year
- Legal benefits like Prima, Cesantias
- Paid Social Security
- Unlimited opportunities for growth & leadership within a rapidly growing firm
- Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
- Quarterly awards including prize money and recognition for outstanding performance
- Opportunities to be involved in company DEI initiatives
Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.
Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at . If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at [email protected] before taking any further action in relation to the correspondence.
As published by greenhouse
First Name, Last Name, Email, Phone, Resume/CV, Cover Letter
- Preferred First Name optional
- What is your current location? choose one
- Please drop a link to your LinkedIn profile. (English Version).
- Have you interviewed with Power Digital in the past 3 years? choose one
- Which of the following U.S. time zones are you available to work in? (Select all that apply.) choose any
- Do you have experience in a client-facing position at a digital marketing agency? choose one
- Do you have a portfolio website or any other professional links you would like to share with our hiring team? If so, please provide the URLs below. optional
- Do you have experience working at a digital marketing agency? choose one
- Which account type is your primary specialty? Please select one. choose one
- What is your desired annual compensation? Please list in Colombian Pesos (COP).
- What is your level of proficiency in English? choose one
- Are you legally authorized to work in Colombia? choose one
- Which of the following best describes your CPG marketing experience? choose one
- How would you describe your experience with Amazon as a growth channel for CPG brands? choose any
- Which measurement approach are you most familiar with for CPG performance evaluation? choose any
- Describe a CPG account where you had to challenge a client's long-held assumptions about their channel mix. What data or perspective did you bring, and how did you navigate their resistance? written answer
- How do you approach coordinating a CPG account strategy across paid media, SEO, content, influencer, and creative teams — particularly when these functions have conflicting priorities? written answer
- Thank you for taking the time to apply. While we understand you may have selected a certain vertical to apply to, our business needs are ever changing and so are our hiring priorities. Are you open to being considered and contacted for any of the open verticals (CPG, Fashion, Lifestyle (eCommerce), Consumer Services, B2B, Healthcare, Core) that align with your expertise? choose one