Creator & Influencer Manager

You will lead influencer initiatives within the fast-paced fintech industry, building a robust influencer program that increases user acquisition and drives trust in the products. You will identify and manage relationships with financial content creators, oversee campaigns from concept to execution, and ensure all content meets regulatory standards. You'll work closely with Compliance, Legal, Product, and Growth Marketing teams to integrate influencer content into broader campaigns, while tracking KPIs and adapting strategy for international growth.

Responsibilities

• Develop and execute scalable influencer marketing strategies aligned with customer acquisition, engagement, and brand trust goals.
• Identify, vet, segment, and onboard influencer partners across YouTube, TikTok, Instagram, LinkedIn, X, and emerging channels.
• Partner with Compliance and Legal to ensure influencer content, disclosures, disclaimers, and financial promotions meet regulatory standards.
• Negotiate campaign terms and compensation with influencer partners.
• Maintain long-term partnerships with brand-aligned influencers and financial content creators.
• Oversee end-to-end campaign management from concept through performance review.
• Collaborate with Product and Growth Marketing to integrate influencer content into broader campaigns.
• Own content scripting and creative direction, providing creator briefs and hands-on support.
• Track and analyze campaign KPIs, conduct A/B testing, and deliver data-driven recommendations.
• Adapt creator strategy to regional audiences, platforms, and compliance requirements for international growth.

Requirements

• Bachelor's degree in Marketing, Communications, Finance, or a related field.
• 3 to 6+ years of influencer marketing experience, preferably in fintech, trading platforms, or financial apps.
• Strong understanding of the financial content landscape and trust and compliance in communications.
• Proven success managing influencers in regulated environments.
• Excellent project management and negotiation skills.
• Experience with performance-driven influencer campaigns and conversion tracking.
• Current fluency in creator trends, platform mechanics, and emerging content formats.
• Hands-on ability to source, brief, and manage creators day to day.
• Familiarity with NFA, CFTC, SEC, FTC, or FINRA compliance standards.
• Experience in futures or another investing category.
• Strong relationships with finance creators and financial influencers on YouTube or TikTok.
• Background in affiliate marketing, partnerships, or user acquisition.

Benefits

• Annual target bonus of 10%
• 401K plan with company match up to 3.5%
• 18 days annual paid time off plus seven paid holidays
• 20 additional flex remote days annually
• 5 company-wide office-optional weeks tied to major holidays
• Generous PTO
• Paid parental bonding leave
• Health, vision, and dental coverage
• Life and disability insurance covered 100% by NinjaTrader