CRM Manager
Required CRM Manager – Restaurant Sector
We are looking for a CRM Manager to be part of our team, responsible for managing and developing customer relationships, increasing retention rates and enhancing loyalty and sales through CRM strategies and data-driven marketing campaigns.
Responsibilities:
- Manage and develop customer database and analyze their behavior and needs.
- Develop and manage loyalty and rewards programs.
- Design and implement CRM campaigns via SMS, Email, WhatsApp, and Push Notifications.
- Segment customers based on purchasing behavior and visits.
- Implement Retention and Win-back campaigns for inactive customers.
- Analyze campaign performance and measure ROI and Conversion Rate.
- Monitor Customer Journey and improve customer experience.
- Collaborate with Marketing, Operations, and Digital teams to enhance customer experience.
- Prepare regular reports on Customer Retention, Repeat Rate, Average Order Value, and other KPIs.
- Leverage customer data to provide more personalized offers and experiences.
Requirements:
- Previous experience in CRM or Customer Loyalty or Retention Marketing, preferably in the restaurant or F&B sector.
- Good understanding of customer data analysis and purchasing behavior.
- Experience in CRM Platforms and Marketing Automation tools.
- Proficiency in Excel and data analysis, Power BI knowledge preferred.
- Strong skills in analysis, communication, and campaign management.
- Ability to work with multiple teams and achieve sales and customer retention goals.
Location: Saudi Arabia
Experience: [10 years]
Skills
- CRM & Customer Loyalty Management
- Customer Retention & Win-back Strategies
- Customer Segmentation & Personalization
- Data Analysis & Customer Insights
- Marketing Automation
- Campaign Management & Optimization
- Email, SMS, WhatsApp & Push Notifications
- Customer Journey Management
- KPI & Performance Analysis
- Excel & Data Reporting
- Power BI / Dashboarding
- A/B Testing & Conversion Optimization
- Strong Communication & Stakeholder Management
- Problem Solving & Analytical Thinking
- Experience in F&B / Restaurants is a strong advantage