Demand Generation Manager

This role develops and executes full-funnel demand generation strategies for mobile and PC/console game publishers, partnering with marketing and business development to generate qualified leads, grow pipeline, and contribute to revenue goals.

Responsibilities

• Build and deploy full-funnel demand generation campaigns targeting game publishers.
• Turn conference presence into pipeline growth through account targeting, nurturing, and on-site support.
• Own content marketing strategy, including gated content and SEO.
• Experiment with paid advertising, partnerships, sponsorships, and account-based marketing.
• Align demand generation efforts with business development strategy and revenue targets.
• Own reporting for CAC, funnel conversion, pipeline velocity, and campaign ROI.
• Collaborate with marketing and business development teams on buyer personas and go-to-market strategy.

Requirements

• 3–5 years of experience in B2B marketing.
• Experience executing a wide variety of demand generation initiatives.
• Proven lead-generation track record.
• Fluency in lead-generation tactics, nurture flows, SQL handoff, and sales alignment.
• Experience owning attribution and funnel metrics.
• Games industry expertise in mobile and/or PC/console.
• Understanding of how publishers buy tools and services for gaming infrastructure.
• Experience at a gaming-related fintech or ad tech company is a plus.