Demand Generation Marketing Manager

Plan, execute, and optimize account-based marketing campaigns across owned channels, paid media, and events to drive new customer acquisition and sales-accepted opportunities.

Responsibilities

• Plan, set up, and optimize account-based marketing campaigns.
• Use trade shows and company events to drive targeted prospect attendance.
• Design pre-event and post-event nurture tracks.
• Build segmented target-account lists with SDRs and Sales.
• Create messaging and creative tailored to target accounts and events.
• Build regional email programs, direct marketing efforts, and landing pages.
• Implement and scale localized acquisition strategies.
• Measure campaign and event effectiveness with analytics tools.

Requirements

• 3+ years of experience in B2B demand generation or integrated marketing.
• 5+ years of experience in marketing or a similar field.
• Proficiency with ABM and marketing automation tools.
• Analytical experience using data to optimize campaigns.
• Native spoken and written Swedish.
• Fluent spoken and written English.
• Willingness and ability to travel domestically and internationally 20% or more.