Developer Marketing Manager - APAC

Execute regional developer marketing strategies to build awareness, drive adoption, and foster engagement with Xsolla products among game developers. The role focuses on regional campaigns, events, content localization, community programs, influencer relationships, and converting interest into integrations.

Responsibilities

• Implement the global Developer Marketing strategy for the assigned region.
• Manage regional marketing initiatives, including events, online campaigns, and community programs.
• Partner with Developer Evangelists to promote integration cases and success stories.
• Coordinate regional developer conferences and events.
• Manage event logistics, marketing materials, speaker submissions, and follow-up campaigns.
• Organize and promote hackathons, meetups, and community gatherings.
• Localize global developer marketing content for regional audiences.
• Produce articles, videos, social content, and newsletters with marketing and Developer Evangelist teams.
• Promote educational materials and integration showcases through regional channels.
• Support developer community programs and partnerships.
• Build relationships with developer influencers, creators, and community leaders.
• Monitor campaign reach, engagement, ROI, conversions, and event and content performance.
• Use performance insights to optimize future campaigns.

Requirements

• 3–5 years of marketing experience, ideally in developer relations, B2B technology marketing, or gaming industry marketing.
• Strong understanding of local game development ecosystems and communities.
• Experience running multi-channel campaigns and event marketing programs.
• Excellent communication and collaboration skills in cross-functional and global teams.
• Comfort working with technical content and understanding developer needs.
• Willingness to travel for regional events and community activities.