Digital Marketing & Account Executive

About the Role

Cintra Marketing is looking for a Digital Marketing & Account Executive to manage paid media campaigns while serving as the main day-to-day contact for assigned clients.

This hybrid role combines hands-on campaign management with client servicing. You will be responsible for delivering measurable campaign results, maintaining strong client relationships and coordinating work across internal teams and external partners.

Roles and Responsibilities

Performance Marketing

• Plan, build, launch and manage paid campaigns across Meta, Google, TikTok, Xiaohongshu and other relevant platforms.
• Manage campaigns for client accounts and Cintra Marketing’s own marketing activities.
• Set up campaign structures, audiences, bidding strategies, budgets and technical back-end requirements according to platform best practices.
• Review campaign delivery and tracking accuracy before scaling advertising spend.
• Write and coordinate ad copy, and brief or assemble suitable static, video and carousel creatives.
• Monitor campaign performance regularly and optimise bids, budgets, audiences, placements and creatives.
• Conduct A/B testing to improve campaign results over time.
• Manage budget pacing to prevent over-spending or under-spending against agreed monthly budgets.
• Set up and maintain tracking, analytics and reporting systems.
• Prepare performance reports based on agreed objectives and KPIs.
• Stay updated on platform developments, advertising formats and policy changes.
• Identify and communicate risks, including underperformance, tracking issues, budget concerns and advertising rejections.
• Manage multiple accounts while maintaining organised access, documentation and campaign records.

Client Management and Account Servicing

• Serve as the main day-to-day contact for assigned clients.
• Build trusted and professional client relationships.
• Develop a strong understanding of each client’s business, objectives and commercial priorities.
• Provide recommendations aligned with the client’s business and marketing goals.
• Communicate campaign progress, results, challenges and next steps proactively.
• Explain campaign performance and technical information in clear, accessible language.
• Manage client expectations and handle conversations involving performance, timelines, budgets and scope professionally.
• Prepare for and lead client meetings, campaign reviews and performance presentations.
• Record decisions, action items, feedback and approvals clearly.
• Lead new client onboarding, including gathering access, requirements, brand guidelines and campaign assets.
• Coordinate campaign and account deliverables across internal teams, freelancers and external partners.
• Prepare clear briefs and ensure work is completed within agreed timelines.
• Monitor account performance, client satisfaction, profitability and delivery against scope.
• Identify out-of-scope requests and manage the necessary discussions or scope adjustments.
• Support client retention, renewals, contract changes and upselling opportunities.
• Assist with billing and administrative matters relating to assigned accounts.
• Escalate significant client, delivery or performance concerns to senior management where necessary.

Requirements

• Diploma or degree in Marketing, Business, Communications or a related field.
• Relevant experience in performance marketing, digital advertising or client account management.
• Hands-on experience managing campaigns on Meta Ads and Google Ads.
• Experience with TikTok Ads, Xiaohongshu or other digital advertising platforms is advantageous.
• Familiarity with campaign tracking, analytics and reporting tools.
• Ability to interpret performance data and turn findings into practical recommendations.
• Strong written, verbal communication and presentation skills.
• Confidence in managing client relationships and difficult conversations.
• Ability to manage multiple accounts, deadlines and priorities independently.
• Organised, detail-oriented and proactive in identifying potential issues.
• Comfortable working in a fast-paced agency environment.
• Strong sense of accountability for both campaign performance and client satisfaction.

Key Performance Indicators

• Client retention and satisfaction
• Campaign performance against agreed objectives
• Budget pacing and campaign delivery
• Accuracy and timeliness of reporting
• Account profitability and adherence to scope
• Timely completion of client and campaign deliverables