Digital Marketing Associate

The Digital Marketing Associate will play an integral role in building Diversified Power’s digital marketing capabilities across all product lines. This role will report to the President with a focus on digital content management, creation, and including ratings and reviews campaigns. This role has the opportunity to expand its scope to include social media management.

Essential Duties and Responsibilities

Maintenance and Content Creation

• Lead enhanced content creation for existing items.
• Perform web design, web development, CRO and SEO.
• Execute product sampling programs for existing items.
• Coordinate with customer service team to ensure questions and reviews are getting timely responses.
• Deliver monthly reporting on status of new review programs, commonly seen consumer concerns or complaints, and general insights to be shared with the product development organization.
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.
• Work with eCommerce sales teams to implement, track, and report on digital marketing programs.
• Work to manage social media campaigns including social post reviews and approvals.
• Perform other related tasks as required.