Digital Marketing & Business Development Executive (CCP for Tourism Professionals)

Digital Marketing

• Manage and maintain the company's website, ensuring content remains current, accurate, and engaging.
• Create, edit, and publish digital content including travel articles, tour packages, promotional campaigns, flyers, videos, and social media posts.
• Plan and execute digital marketing campaigns across platforms such as Facebook, Instagram, TikTok, and YouTube.
• Monitor website traffic, social media engagement, and campaign performance using analytics tools.
• Perform basic Search Engine Optimization (SEO) and content optimization to improve online visibility.
• Assist in the creation of promotional videos, reels, and multimedia content.
• Coordinate digital advertising campaigns and monitor return on investment.

Business Development

• Identify and develop new business opportunities, partnerships, and distribution channels.
• Support the development of travel products and tour packages for various market segments.
• Conduct market research and competitor analysis to identify emerging travel trends and customer preferences.
• Assist in preparing business proposals, presentations, and marketing materials.
• Support participation in travel fairs, roadshows, networking events, and promotional activities.
• Maintain and update customer and partner databases.

Sales Support & Customer Engagement

• Respond to online enquiries and assist in customer engagement activities.
• Support lead generation and customer acquisition initiatives.
• Assist in managing customer feedback and online reviews.
• Work closely with travel consultants and operations teams to ensure smooth execution of marketing campaigns.