DIGITAL MARKETING EXECUTIVE

Building social products that are chosen by users around the world, together with a team of passionate and dedicated people.

Overview

Mangostar is an internet company focused on developing and expanding social products for the global gaming and overseas markets.

Our independently developed product, Chamet, has ranked among the Top 10 in the App Store Top Charts across more than 130 countries and has achieved hundreds of thousands of daily active users (DAU). Chamet is one of the leading social products for connecting and chatting with new people in international markets.

Website

https://mangostar.sg

Digital Marketing Executive

Key Responsibilities

1. Build AI-Driven Growth Workflows
   Use Codex, Claude Code, Gemini, and other Agentic AI tools to optimize day-to-day growth workflows, including keyword research, app store copywriting, content ideation, influencer collaboration briefs, market research, and competitor analysis.
2. Support Organic Growth Initiatives
   Support ASO, SEO, content growth, influencer marketing, and creator partnership initiatives to improve app visibility, organic installs, registration conversion, and user quality across global markets.
3. Drive Growth Experiments and Cross-Functional Collaboration
   Work closely with the Growth, Creative, Product, and Data teams to test and validate new growth ideas, including app store optimization, content experiments, influencer marketing angles, creative directions, and AI-assisted workflow improvements.
4. Conduct Market and Competitor Research
   Monitor competitors across app stores, social media, creator campaigns, content trends, and regional markets. Leverage AI tools to organize and analyze research findings and translate them into clear insights and actionable growth recommendations.

Requirements

2+ year of experience in marketing, growth, operations, content, product, or a related field.

Hands-on experience with AI Agent tools, with the ability to use relevant tools to build and optimize Agentic AI workflows.

Basic understanding of organic growth, ASO, SEO, influencer marketing, content marketing, or mobile app growth.

Curious, self-motivated, detail-oriented, and proactive, with a strong willingness to explore new AI tools and workflows.

Working proficiency in English is required.