Digital Marketing Lead APAC

Adyen is seeking an experienced, data-driven Digital Marketing Lead, APAC to own regional digital marketing strategy across Australia, India, Southeast Asia, Hong Kong, and Japan. The role combines strategic leadership with hands-on execution across acquisition, web experiences, analytics, budgets, and team development.

Responsibilities

• Drive a multi-market full-funnel digital marketing strategy across APAC.
• Align regional campaigns with local market realities and pipeline goals.
• Collaborate on spending and ROI forecasting.
• Build, coach, and guide regional digital marketers.
• Oversee demand generation campaigns across search, paid social, display, programmatic, and content syndication.
• Drive regional search and LLM optimization strategy.
• Lead web strategy, landing page creation, translation, personalization, and user experience optimization.
• Manage agencies, media buyers, publisher deals, and campaign execution.
• Optimize digital marketing budgets across APAC markets.
• Analyze campaign efficacy and multi-channel attribution.

Requirements

• 10+ years of B2B digital marketing experience.
• 5+ years of team leadership experience.
• Experience developing multi-market APAC teams.
• Mastery of SEO, SEM, LLM search, paid social, and programmatic advertising.
• Hands-on experience with GA4, Salesforce, Marketo, and Looker.
• Experience with revenue-based marketing goals, agency management, budgets, and contract negotiations.
• Ability to travel up to 20%+ of the time across APAC.
• Fintech or B2B technology experience is strongly preferred.