Digital Marketing Manager

This role develops Japan’s digital marketing strategy, plans and optimizes acquisition campaigns, improves SEO and landing-page conversion, manages paid media and agencies, nurtures leads through email campaigns, and uses analytics to improve performance. The role is based in Adyen’s Tokyo office.

Responsibilities

• Build the digital marketing strategy for Japan
• Plan, set up, and optimize digital marketing campaigns
• Drive GEO and SEO efforts to increase organic website traffic
• Optimize campaign landing pages and contact forms through A/B testing
• Manage local paid media advertising
• Manage digital agency relationships and campaign execution
• Manage email campaigns to nurture prospective leads
• Use analytics tools to evaluate campaign effectiveness
• Manage website traffic tracking tags
• Collaborate with marketing and commercial teams

Requirements

• 5+ years of B2B digital marketing experience in the technology industry
• Net-new customer acquisition experience
• Japanese SEO experience
• Technical SEO experience with CSS, HTML, and JavaScript
• CMS experience such as Contentful
• A/B testing experience
• Hands-on Google Ads campaign experience
• Experience with GA4, Search Console, Ahrefs, Marketo, Salesforce, and Looker Studio
• Agency relationship management experience
• English fluency
• Japanese fluency
• Ability to travel domestically and internationally 20% or more