Digital Marketing Manager (CCP for Digital Advertising and Marketing Professionals)

Job Summary:

The selected individual will be responsible for developing and executing digital marketing strategies to strengthen our company's online presence, increase brand awareness, generate qualified leads, and support student enrolment growth. The role will oversee social media marketing, digital advertising, content development, website optimisation, customer engagement, and performance analytics across various online platforms.

Job Responsibilities:

- Develop and implement comprehensive digital marketing strategies aligned with the company's business objectives.

- Plan and execute integrated marketing campaigns to increase brand visibility and student enrolment.

- Identify emerging digital marketing trends and recommend innovative marketing initiatives.

- Establish KPIs and monitor campaign effectiveness.

- Develop and manage content strategies across Facebook, Instagram and other relevant platforms.

- Create engaging content calendars to drive audience engagement and brand awareness.

- Coordinate the production of marketing materials including videos, graphics, articles, and promotional content.

- Monitor social media performance and optimise content strategies based on audience insights.

- Design and manage digital campaigns to generate enquiries and student enrolment leads.

- Implement lead nurturing strategies to improve conversion rates.

- Develop marketing funnels and customer journey strategies to enhance customer acquisition.

- Manage paid advertising campaigns across Meta, Google and other digital platforms.

- Monitor advertising budgets and optimise campaign performance to maximise ROI.

- Conduct audience targeting, A/B testing, and campaign performance analysis.

- Prepare regular reports on campaign outcomes and marketing effectiveness.

- Analyse digital marketing performance metrics and generate management reports.

- Evaluate customer behaviour, market trends, and competitor activities.

- Utilise marketing data and insights to support strategic decision-making.

- Recommend improvements based on campaign and customer performance analysis.

- Ensure marketing activities are executed in accordance with brand guidelines and business

objectives.