Digital Marketing Specialist

Job Title: Digital Marketing Specialist

Company: Al-Jameel Al-Arabi

Location: Riyadh, Saudi Arabia

Job Type: Full-Time

About the Company and Platform

Al-Jameel Al-Arabi is developing the Muhandes Hub, a digital platform specializing in the construction and engineering sectors in Saudi Arabia, aiming to facilitate access to clients, opportunities, and digital services in the industry.

Responsibilities

• Plan, execute, and manage paid advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, and X Ads.
• Develop B2B lead generation campaigns and enhance the quality of qualified leads.
• Analyze campaign performance and measure key performance indicators such as CPL, CAC, ROAS, and ROI.
• Continuously optimize advertising campaigns based on data and results.
• Implement SEO strategies.
• Utilize Google Analytics, Google Search Console, and marketing analytics tools.
• Test ads, audiences, messages, and marketing pages to improve conversion rates.
• Collaborate with content and design teams to execute integrated campaigns.
• Prepare regular performance reports that include results, challenges, and recommendations.

Qualifications and Experience

• Minimum of 3 years of experience in digital marketing, preferably in B2B or performance-based marketing.
• Hands-on experience in managing paid advertising campaigns.
• Ability to analyze data and link it to business outcomes.
• Good knowledge of SEO, Lead Generation, and Conversion Rate Optimization.
• Proficiency in digital analytics and advertising tools.
• Experience in the construction or engineering sector or digital platforms is a plus.

Skills

Required Skills

• Analytical thinking and decision-making based on data.
• Setup and optimization of Google, Meta, and LinkedIn campaigns.
• Writing advertising messages and optimizing ads.
• Understanding the marketing funnel and converting leads.
• A/B testing and improving conversion rates.
• Preparing dashboards and performance reports.
• Understanding customer behavior in the B2B market.
• Ability to link marketing to sales and revenues.