Digital Marketing Specialist-Analytics

The Finance Authority of Maine (FAME) seeks a data-driven Digital Marketing Specialist–Analytics to support digital advertising, marketing analytics, website performance, and campaign optimization.

Key Responsibilities

• Plan, monitor, and optimize digital advertising campaigns across search, display, video, social media, and related channels.
• Analyze campaign, website, email, CRM, and social media performance data to identify trends and recommend improvements.
• Develop dashboards, reports, and performance tracking tools for leadership and stakeholders.
• Support website performance, SEO, accessibility, customer experience, and conversion optimization.
• Coordinate digital marketing projects, vendor support, platform updates, and marketing technology initiatives.