Digital Marketing Specialist (Bilingual in Mandarin)
Company Summary
Bodor Laser is a world-leading laser technology company dedicated to providing advanced metal processing solutions for industries including sheet metal and structural steel fabrication, agricultural equipment, furniture, automotive components, and more. Our core products include intelligent laser cutting systems, laser welding systems, and automated manufacturing solutions that help customers improve productivity, reduce operating costs, and accelerate their Industry 4.0 transformation.
Founded in 2008, Bodor Laser has grown into a global organization with over 3,000 employees and customers in more than 180 countries and regions. Bodorlaser Inc. is the U.S. subsidiary, supporting customers and business operations across North America through local sales, technical service, marketing, and customer support. Learn more at https://www.bodor.com.
Position Summary
Bodorlaser Inc. is seeking a data-driven and hands-on Digital Marketing Specialist to lead online demand generation for the U.S. market. The role will independently manage and optimize paid media—primarily Google Ads—while partnering closely with the U.S. sales team and Global Marketing to improve lead volume, lead quality, and marketing efficiency. The successful candidate combines strong platform expertise, analytical rigor, localized English copywriting, and practical execution in a fast-moving, cross-cultural environment.
Key Responsibilities
• Paid Media Strategy & Execution: Build, manage, and continuously optimize U.S. Google Ads campaigns across Search, Display, YouTube, and Performance Max.
• Meta Advertising: Plan and optimize Facebook and Instagram campaigns, including audience targeting, creative testing, remarketing, and pixel/event tracking.
• Market & Keyword Research: Conduct keyword research, search-intent analysis, and competitor advertising reviews to develop localized U.S. campaign strategies.
• Performance Analysis: Monitor account performance and deliver recurring reports on CPL, CTR, CVR, ROAS, lead volume, and lead quality; translate findings into concrete optimization actions.
• Conversion Optimization: Manage and improve landing-page content in partnership with Global Marketing; support A/B testing, conversion tracking, and conversion-rate optimization.
• Lead Management Partnership: Work closely with the U.S. sales team to ensure timely lead follow-up and establish a feedback loop on lead quality, pipeline contribution, and downstream outcomes.
• Cross-Functional Collaboration: Coordinate regularly with Global Marketing on campaign strategy, data, creative needs, platform updates, and shared best practices across time zones.
• Platform & Policy Expertise: Stay current on paid-media policies, new campaign formats, privacy and tracking changes, and emerging digital marketing practices; adjust strategy as needed.
• Content & Video Support: Capture video at trade shows, company events, customer visits, product demonstrations, or customer testimonial settings, and complete basic editing for marketing use.